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Best quotes about the Google Plus breakup
March 5, 2015: Google Plus — launched in 2011 — is being reorganized into three separate stand-alone products: “Photos,” “Streams,” and “Hangouts.” While there’s been no official announcement from Google detailing the changes, the Internet is already awash with analysis and speculation about what these changes mean. Let’s go right to the quotes: “A lot of […]
Crossing the direct mail channel: an interview with Patty Brehm
March 4, 2015: Often eclipsed in discussions and the press, direct mail is still an essential pillar of marketing. And it isn’t going away; in fact direct mail spending is holding steady — at a projected $44.5 billion in the U.S. for 2014. The challenge for marketers is not which channel to use, but how […]
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WordPress Security Checklist
March 3, 2015: WordPress currently serves as the content management system for about 60 percent of the sites on the Web. Consequently, sites running WordPress have become a fat target for malware hackers seeking to commander such properties for nefarious purposes. Sadly, there’s no 100 percent foolproof way to keep your site safe. Still, you can […]
Infographic: Really cool facts about Snapchat
February 27, 2015: Snapchat is a burgeoning social network with 60 million installs and 400 hundred million daily “snaps.” About one in three teens use the service, and almost a third of iPhone users have downloaded the Snapchat app. Furthermore, its new “discover” feature features curated content from major media brands. The infographic above sums […]
Kevin Lee: Five indispensible templates for social content marketing
February 27, 2015: The Web provides content creators unbridled freedom to create new forms of content, but certain forms naturally dominate because they share special properties conducive to social sharing. What are these special properties? Here’s Kevin Lee: Creating link-worthy, share-worthy content at scale can be a major challenge, even for content marketing teams where […]
The ’90s are back: the return of the private social network
February 24, 2015: We’ve heard it all before: “____ is dead” (referring to any internet fad that is apparently “over”). The movement of users — from Myspace to Facebook to Instagram to the next “big thing” — seems to be a reoccurring theme among tech writers and marketers. Generation Z, the generation “raised online” is […]
What does your choice of font say about your brand?
February 20, 2015: There’s plenty of evidence that one’s choice of fonts has a powerful psychological effect on the reader. At Duke University, a student who changed fonts noticed that his grades changed (hint: Georgia may help boost your GPA). At the University of Wichita, results from a survey showed that sans serif fonts are strongly […]
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Kevin Lee: Content Marketing is booming (but who’s tracking performance?)
February 13, 2015: Kevin Lee, writing in ClickZ.com this week, notes that something ominous is concealed within the Content Marketing Institute’s annual “State of Content Marketing” Report: the fact that while content marketers are publishing more content than ever, their ability to reckon the effectiveness of this content remains impaired. “Sadly,” writes Kevin, “it seems […]
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Kevin Lee: “Show me the content marketing ROI!”
January 30, 2015: Content marketing is a huge business today — all told, the group of activities grouped under the rubric of content marketing (which include social, SEO, copyrighting, analytics, and many related tasks) constitute a $44 billion business. Those firms that have invested in content marketing are doing well today because consumers perform more […]
Disavowgate! (a candid Q&A with Josh Bachynski)
January 21, 2015: SEO and heated controversy seem to go hand in hand. This is probably healthy and normal; after all, SEO is a relatively new profession whose rules are constantly changing, whose professional ranks are subject to rapid churn, and whose personalities are often colorful and highly opinionated. In many respects the SEO profession […]