Kevin Lee: How to reduce content marketing risk
January 16, 2015: Didit’s Kevin Lee, writing in the pages of ClickZ this week, discusses how content marketers can reduce the risks that may accrue when a content host (such as a social network) changes its rules on the fly. He writes: Marketers seeking to maximize return from a given communications channel, for example, a […]
What to do when a social media channel “breaks bad”
January 6, 2015: Facebook’s recent efforts to throttle organic reach makes perfect sense from a business perspective. FB is of course a public company; its primary fiduciary responsibility to investors requires the company to drive marketers into paid channels whenever possible. At the same time, however, it’s clear that many people — including small entrepreneurs […]
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Fight post-holiday blues with strong post-holiday sales
December 29, 2014: Feeling the post-holiday blues? It’s not uncommon for melancholy to set in as soon as the gifts are unwrapped and that last gingerbread cookie has disappeared. Advertisers are no strangers to this feeling of despair; after all, the week following Christmas is notorious for slower traffic. But don’t fret! You can boost […]
10 Instagram photos you can’t avoid this holiday season
December 22, 2014: Over your holiday break, you may have time to spend a little more time on social media than usual. It can be great to catch up on what your friends and acquaintances are doing, and share your own holiday snaps. There are definitely some Instagram photos that will be repetitive as users […]
Kevin Lee: Does your content connect?
December 22, 2014: In his latest ClickZ.com column, Didit’s Kevin Lee cites a 2014 Forrester study on B2B content marketing to kick off a discussion of how marketers can better generate content that truly connects with target audiences. He writes: “Every business is different and there’s no single template for creating content that moves your […]
Why SlideShare is a marketer’s best friend
December 18, 2014: SlideShare (now owned by LinkedIn) is becoming an increasingly popular content marketing medium. As Didit’s Kevin Lee observed back in August of 2014, there are many good reasons for this new trend. “Presentations (usually generated via PowerPoint) are a ubiquitous form of business document used both internally and externally. It’s rare to […]
Rethinking press releases (a plea from a practitioner)
December 17, 2104: It happens at meetings with clients and prospects, at lunches, at parties… almost every time people talk to me about public relations. The other person says, “So, basically, you send out press releases, right?” I then try to explain that public relations is a lot more complicated and academic than people think, […]
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2014 Review: things that BLEW OUR MINDS
December 15, 2014: 2014 was a pretty damned funky year. Here is a list that made us go BWUH, WOW, or AIEEEE! So OH MY GERD! — welcome to THINGS THAT BLEW OUR MIND in 2014. The entries appear in no particular order. Ello: I felt so COOL when I received six invites to this […]
5 Great Tech Disappointments of 2014
December 12, 2014: Technology (and technology companies) can delight and surprise us, but 2014 had its share of major disappointments as well. Here are five major tech disappointments of the past twelve months. Uber (“Unter alles”). Uber — the great disrupter of taxicab cartels across the world — had its own Pinky and the Brain-style master […]
How to set up a successful Twitter party
December 10, 2014: Twitter party events are one of the most exciting developments in social media. They involve a scenario in which a group gathers on Twitter or other social media platform capable of live streaming text in real time. Such parties offer terrific opportunities for influencers to connect with their followers and for communities […]