Dan Shure: Google Hummingbird is “a lot of things”
December 8, 2014: Dan Shure was one of the first people we spoke with when Didit launched its Expert Interviews last year. Shure, along with Eric Enge and Rand Fishkin, has been one of the most prescient observers of the current changes affecting SEO, so it was only natural we’d want to touch base to see […]
Kevin Lee on RFPs: necessary or unnecessary evil?
December 6, 2014: This week, Kevin Lee writes about RFPs (Requests for Proposal) — which prospects often demand agencies fill out before they’re allowed to enter the formal consideration set. As Kevin Lee observes, RFPs are not universally beloved. In fact, plenty of people seem to downright detest RFPs (if you search Google using the keywords “RFP” and “evil” you’ll […]
Why Did Google Panda Go After Me?
The site had been making an average of $81.33 a day. Today, it made $2.28. I woke up on the morning of October 8, 2014 and nothing was out of the ordinary. I brushed my teeth, threw on some dirty socks and lathered my head with a pound of hair gel. I entered my car […]
PR CEO Tony Wright on crisis management and SEO
December 1, 2014: Tony Wright is CEO of WrightIMC, a Texas-based agency. He’s an experienced PR veteran who led the crisis response team for American Airlines in the wake of the 9/11 attacks, and is a digital native who’s been both witness to and participant in the digital revolution that’s shaken up journalism and PR in the past decade. Didit: […]
Shopping: a new Thanksgiving tradition
November 24, 2014: Forget the turkey and pumpkin pie: Thanksgiving is in the midst of a huge change that diminishes its traditional role as a day for family and reflection in favor of increased shopping activity. Consequently, tensions have flared as the promotional activity by retailers increasingly challenges the day’s traditional sanctity. The controversy began […]
![By HaithamS (WMF) (Own work) [CC-BY-SA-4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/11/funnel-mid-funnel-framed2-320x202.jpg)
Kevin Lee: Increasing the flow of mid-funnel content
November 21, 2014: What is “mid-funnel” content? It’s typically a mix of long-form material such as e-books, webinars, videos, white papers, and other serious stuff — that’s situated at an intermediate position in the conversion chain. Here’s Kevin Lee on this topic: Your wide-funnel content (blog posts, social media messaging) might be performing well, but […]
![By User:Nino Barbieri (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CC-BY-2.5 (http://creativecommons.org/licenses/by/2.5)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/11/1024px-_Shoppig_carts_--320x202.jpg)
“Black November” replaces “Black Friday”
November 20, 2014: Forget the term “Black Friday” we’ve come to know so well. It’s lately taken on a grayer shade, causing a new term to emerge: “Grey Friday.” Last year, Black Friday sales were diluted as retailers began promoting deals & steals earlier in November. As early Black Friday deals run rampant throughout the […]
Search trends you might not be thinking about this holiday season
November 17, 2014: Tis’ the season for search! PPC advertisers know that November and December are the “big months” of the year (particularly the weeks between Thanksgiving and Christmas). Most brands — whether they sell shoes, toys, lingerie, or TVs — expect a strong bump in traffic. Consumers use search engines — both on desktop […]
Preparation is the key to success
November 13, 2014: One of the biggest challenges in the workplace today is maximizing productivity. How, you ask, can you save 5 minutes here or 10 minutes there? Sure everyone is busy, and this fact won’t change anytime soon. But one thing that hasn’t changed is the importance of preparation, especially when you meet and collaborate with […]
Kevin Lee: Fake profiles are killing LinkedIn’s value
November 7, 2014: Writing in the pages of ClickZ this week, Didit’s Kevin Lee writes that “it’s time for social networks to require users to authenticate their identities, and LinkedIn should take the lead.” This step is necessary, Kevin argues, because LinkedIn has acknowledged that it has no algorithmic way to accurately distinguish between real […]