Are you reaching your influencers?
November 6, 2014: Years before Google, the Web, and the personal computer, Bill Ziff built a publishing empire on a very simple proposition: that targeted media creates value, both for readers who consume it, and for advertisers who support it. Ziff’s formula, which he repeated in a slew of publications from Flying to Car and […]
Kevin Lee: The new online marketing
November 3, 2014: Didit’s Kevin Lee presented to New York Business Expo last week at the Javits Center. The Slideshare presentation embedded above incorporates his original Powerpoint slides. The presentation includes observations about the way that Google and other search engines determine the merit of content, the types of content that are most valuable from an […]
![By Dmytro.Tchystiak (Own work) [CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/10/Dmytro_Tchystiak-crop-320x202.jpg)
Lame marketing phrases Q4 2014 edition
October 31, 2014: Happy Halloween, and welcome to the latest installment in Didit’s Lame Marketing Phrases series. Here we call out marketing pundits, industry analysts, and bloggers for using phrases that are tired, warn, hackneyed, rusty, and icky. We’ve been doing this series for just over a year now. Eventually we’ll compile our collective lameness into […]
![By Christopher Michel from San Francisco, USA (hello!) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/10/Hello_39985913-square-small-240x202.jpg)
Preparing for Penguin 3.0
October 27, 2014 The Google Penguin algorithm sniffs for “unnatural links” associated with site content. Google has recently tweaked it and set it loose in the wild, and while its effects are so far limited to a small share of search traffic, SEO/SEM managers, business owners, and webmasters need to pay attention. What is an […]
Kevin Lee: 5 ways to make B2B content less boring
October 24, 2014: In his latest ClickZ column, Kevin Lee takes on the issue of boring B2B content. He writes: “We’re all taught that content that isn’t engaging, inspiring, satisfying, and helpful will cause users to hit the dreaded back button. But the sad fact is that the majority of commercial content on the Web is […]
Eric Wiggins: Developing public speaking skills
October 25, 2014: Didit’s Eric Wiggins, writing in the Long Island Business News’ Young Island section, offers some useful public speaking tips. He writes: “Presenting with assurance is a skill that can benefit both seasoned executives and young, up-and-coming professionals. But how exactly do you learn public speaking? “In my case, volunteering at nonprofit events provided […]
The Panda 4.1 survival checklist
October 15, 2014: Three weeks ago, Google began deploying Panda 4.1 — the latest iteration of its algorithm aimed at low-quality web sites. Many sites — especially “thin content” sites whose page content consisted mainly of affiliate and/or advertising links, have reported major traffic and ranking reductions. As in earlier Panda updates, many webmasters witnessed — […]
![By Joe M500 [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/10/1024px-Chicago_skyline_at_dawn-320x202.jpg)
PPC tactics for night owl searchers
October 14, 2014 Walk into any marketing department at any corporation across America and you’ll hear the same thing: “How are we cutting waste? What can we do to limit the amount we spend on people who won’t convert with us?” Despite being a common problem, the solution is hard to come by. When faced […]
Kevin Lee: Is blogging an outdated marketing tactic?
October 13, 2014: In his latest ClickZ column, Kevin Lee takes on the issue of whether blogging is a mandatory or merely optional marketing tactic in the age of social media. He writes: “I’d think twice, however, before you drink the social media Kool-Aid and abandon or de-emphasize your own B2B blog content in favor of […]
How Social Media is exactly like High School
October 6, 2014 When you threw your graduation cap in the air, you not only celebrated your entry into the adult life, but also your departure from the social black hole that was high school. What you didn’t know was that the world of social media would soon explode, allowing those acquaintances and annoyances from […]