Infographics That Lie
September 8, 2014: We are all conditioned that “seeing is believing” and “statistics don’t lie,” but many infographics — either intentionally or inadvertently — can mislead and deceive. How does this happen? It’s important for a designer to select the right visual elements to make quantitative comparisons easy to understand. In the example below, the designer […]
International SEO: Why Yandex and Baidu Matter
September 4, 2014: Yandex and Baidu are the two leading non-US search engines. Together they account for 11% of all search engine traffic. Yandex is the leading search engine in the former Eastern Bloc, while Baidu is the number one search engine in China. Baidu accounts for 63% of all search traffic in China while Yandex […]
Optimizing your new LinkedIn premium profile
September 3, 2014 LinkedIn recently rolled out a new look for the profiles of LinkedIn Premium members. If have a Premium profile, you can immediately start reaping the personal branding benefits, but even basic (free) LinkedIn members will soon have access to them. How can you optimize the new profile and take advantages of the new features? First, make sure […]
Google to remove exact and phrase match keywords
On August 28, UK SEM firm TopRankdigital reported that in September 2014, Google will remove exact and phrase match keywords from the match types available to Adwords users. According to the article by TopRankDigital’s Wesley Parker, exact type match will not completely vanish from marketers’ match type tool kit: “While the exact match keyword type will still exist, close variant […]
Kevin Lee: Best Practices for SlideShare Presentations
August 29, 2014: Kevin Lee, in ClickZ this month, writes that “many businesses have a lot of good content – real intellectual property – trapped in PowerPoint slides that, if liberated, could be very useful for content marketing.” Slideshare (now owned by LinkedIn) provides these marketers an outlet that can serve as a powerful content marketing […]
7 essential wordpress plugins for new webmasters
August 26, 2014: One of the best things about WordPress is the multiplicity of plugins available for this popular CMS. So we reached out to our friends at Reddit, as well as polling our own experts, to find the must-haves: Yoast SEO – The Yoast SEO plugin comes as part of the most standard one-click install packages provided […]
10 Quotes From Linkedin Groups Experts
August 21, 2014: Recently, we’ve been talking a lot about Linkedin. It’s a terrific platform to publish blogs on, it’s great for lead generation, it’s even good for outreach and brand building. However, don’t take our word for it! Check out these quotes from professionals who grapple with client challenges every day, and see what they have to say […]
The Secret to Lead Generation via LinkedIn
August 19, 2014: By now, most businesses understand that there is prospecting value on LinkedIn. The confusion lies in the execution. How do B2Bs manage one more task? Where do I start once I find the time? The following mini-tutorial demonstrates a simple solution to driving LinkedIn leads with little to no effort. The first step […]
How to Design Landing Pages That Actually Convert
August 18, 2014: Landing pages are often the weakest link in the conversion chain. Marketers often don’t give enough thought to the pages serving as destinations for their search, social, and display media ads. I’ve looked at a lot of landing pages in my time; here are the best practices I’ve found that can markedly improve […]
![Light switch by Jason Zack at en.wikipedia [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)]](https://didit.com/wp-content/uploads/2014/08/On-Off_Switch-320x202.jpg)
Why Social Media is Key to SEO Success
August 12, 2014: SEO has two main elements: on-page factors, which include site content, usability, and accessibility to search engines; and off-page factors, including the inbound links that influence the degree to which search engines think a site is important. There is no evidence that social media has any direct impact on one’s search authority. Any […]