The Hard Art of Social Media Listening
Surfacing objective data to share with customers generates better social media conversations May 30, 2014: We’re constantly told we need to listen more to clients, customers, and prospects. But what do we do when these people aren’t talking? Or — even worse — when they communicate in confusing and contradictory ways? Social media has materially changed the way […]
Social Media is No Substitute For a Good Blog
Don’t make the mistake of building your Web marketing castle on somebody else’s land May 27, 2014: Once upon a time, just about every Internet marketing expert agreed that a blog — operating on its own domain — was an essential pillar in any well-rounded Web marketing strategy. Today, however, some voices are challenging this assertion. […]
Kevin Lee: Estimating the Importance of Google’s Conversion Estimator
May 23, 2014: In his latest ClickZ column, Kevin Lee discusses Google’s Conversion Estimator, a new tool used to predict conversions across multiple devices: He writes: Consumers follow a complex path across multiple devices to the point of conversion. Mobile access – which was fractional a few years ago – is poised to soon represent the […]
Report From IRCE in New York
Multichannel Retailers Face The Future at IRCE New York May 19, 2014: This week I headed over to the Javits Center to take the temper of IRCE — the Internet Retailer Conference and Expo. Although I could only spend a few hours there, I did get a chance to hear three interesting presenters: Robert D’Loren, […]
Are Blogs still important today?
May 15, 2014: Once upon a time, most Internet marketing experts agreed that a blog — operating on its own domain — was an essential pillar in any well-constructed Web marketing strategy. Today, however, this view is increasingly being challenged in the agency and consultancy communities. Because of the emergence of popular social media/micro-blogging platforms […]
When Memes Fail
May 14, 2014: Ah, memes. Social media lets anyone create a clever catchphrase, idea, or image and endow it with the potential to become viral, spreading across social networks like wildfire. Anyone who can create a clever graphic or create a provocative hashtag can now have this/her brilliant idea take the social media world by […]
Top 5 mistakes to avoid in your multi-device PPC strategy
Avoid these 5 mistakes to make your mobile marketing more effective May 13, 2014: Failing to tailor content to the mobile user can lead to abandoned shopping carts and missed opportunities for conversions. Unfortunately, many web marketers — including e-commerce merchants — don’t make mobile usabilitity a priority. Here are 5 of the most common mistakes […]
Social Media and Mom
Mom may know more about social media than you think May 9, 2014: This may be hard for the millennial generation to understand, but Mom isn’t totally out of the loop when it comes to social media. As Gen X grows up and settles down, the number of parents hitting the web increases. According to surveys […]
Kevin Lee: Agencies Need to Liberate Search Marketing From Its “Tactical” Silo
May 9, 2014: In his latest ClickZ column, Kevin Lee notes that “at many organizations, SEO and PPC search marketing tend to be thought of as “tactical” disciplines. Even social media – the new darling of the marketing ball – is often relegated to a tactical silo within some agencies or on the client side. […]
Eric Wiggins: I’d App That
May 9, 2014: An article by Didit’s Eric Wiggins appeared in the Young Island section of the Long Island Business News this past week. Eric’s article, I’d App That, discusses how apps — small applications that work on mobile devices — have transformed the digital landscape.” He writes: “rather than searching the Internet or sitting behind […]