Angry Nerds!
How NOT to deal with fans in revolt May 7, 2014: I’m a nerd, as well as a social media professional, so I’m accustomed to carping, sniping, whining, and flaming. But I was truly shocked — as well as sickened — when I read an article titled Black Milk Clothing Illustrates How Not To Use […]
Sponsored Content Gains Interest, Value, and Clicks
May 7, 2014: A recent study conducted by HubShout found that 72.8% of Internet users who have read sponsored content “believe it has equal or greater value as compared to non-sponsored content” on the same website. With social media platforms such as Facebook moving to a model where businesses will need to pay for visibility, the […]
PPC Search on $1,000 a Month: Can You Make a Profit?
Small spenders will fight an uphill battle in search, but that doesn’t mean that they can’t reach a profitable plateau May 6, 2014: Marketers with a lot of money to spend on paid search tend to have an easier time than modest spenders. Buying lots of clicks yields lots of data which (if analyzed and […]
Didit’s Eric Wiggins: Stop and Share
May 4, 2014: An article by Didit’s Eric Wiggins appeared in the Young Island section of the Long Island Business News this past week. Eric’s article, Stop and Share, discusses how sharing represents the power of “immediacy technology.” He writes: “mobile devices have given anyone the opportunity to become a journalist on the spot,” making it possible for […]
NY Tech Day 2014 with Mashfeed
Given the fact that most of us are active on more than one social network, it can be maddening to keep one’s attention focused on social data that is actually important to us. Enter Mashfeed, a service providing an easy way to organize social content. “Mashfeeds” combine content from relevant users, hashtags, social channels, and […]
NY Tech Day 2014 with Cushman & Wakefield
We caught up with Cushman & Wakefield — the world’s largest privately‐held commercial real estate services firm — at booth S11. C&W works closely with emerging high-tech firms on both coasts; in April, it brokered a a 714,000 square foot lease for Salesforce.com at 415 Mission Street. Because C&W was the exclusive real estate sponsor at the show, […]
7 Tactics for Attracting Millennial Followers on Instagram
How to gain new followers and remain relevant on this up-and-coming platform April 30, 2014: Millenials are flocking to Instagram, and marketers naturally want to know how to attract their attention. As you can see from the image posted above, Millennials comprise a huge “bump” in Instragram’s user base, with the age distribution peaking at […]
Lame Marketing Phrases: Part 3 (Spring 2014 Edition)
April 30, 2014: Here we go again! Back by popular demand, here’s Part 3 in our Lame Marketing Phrases series. Enclosed is another fresh batch of stale phrases to amaze your co-workers, roll your eyes at, and cite during meetings when these phrases inevitably come up. You might even say: “If Didit pointed this one […]
Four Google Products That Boost Your PR
How Google Plus, Author Rel, Youtube, and Hangouts Can Strengthen Your PR Efforts April 22, 2014: There’s been a lot of talk about public relations and SEO. Searchenginewatch quotes Mike Cherenson, former chair and CEO of the Public Relations Society of America on the importance of SEO for the PR discipline. Likewise, the folks at […]
Top 20 Signs of SEO Psychosis
Here are twenty sure signs that you need to “cool your optimization jets” for 24 hours April 25, 2014: SEO is vital, crucial, essential, and there are millions of web pages out there that need its attention. But as we all know, doing too many of any one thing – even if it’s a great […]