Kevin Lee: 5 Signs You Should Give Up on PPC Search
April 25: 2014: In his latest ClickZ column, Kevin Lee notes that “in the hyper-competitive world of Google AdWords and Bing Ads, not everyone can survive.” He identifies five factors that marketers should think about when evaluating whether to invest time and budget elsewhere: Too many competitors: “Pizza in New York City,” “lawyers in San Francisco,” […]
6 Steps To Becoming Visible on Google
An overview of the SEO optimization process April 24, 2014: If your website is not showing up in major search engines’ organic search results, there are steps you can take to improve your visibility. Collectively, these steps are known as search engine optimization (SEO). The optimization process must begin with a thorough understanding of how […]
How to Sell and Market Your Business Using Instagram
April 23: 2014: Instagram is an excellent medium for sharing your company’s information with the web. Its combination of aesthetics and social networking allows photos and ads to be shared across multiple platforms. Posts can be synchronized among networks such as Twitter, Facebook and the blogging platform Tumblr using Instagram’s “share” tool, making it easier […]
Mastering Micro-Conversions
April 22, 2014: What is a micro-conversion? It’s an action taken by people on your site that falls short of a primary conversion (such as filling out a contact form or ordering a product) but is still meaningful enough to track. Why are micro-conversions important? Because many businesses do more than one thing, and people searching […]
Do Blog Comments Help or Hurt Content Marketing?
April 18, 2014: A reader recently e-mailed us asking why we don’t take comments on the Didit Marketing Blog. It’s a fair question — after all, comments — at least in theory — can lead to greater engagement, longer time spent on site, and perhaps a greater chance that a reader will subscribe or take other […]
Eric Wiggins: Volunteering Can Help Build a Career
April 17, 2014: An article by Didit’s Eric Wiggins appeared in the Young Island section of the Long Island Business News this past week. Eric’s article, Volunteering Can Help Build a Career, discusses how being involved in a great social cause can also boost one’s career prospects. Among the benefits of volunteering are learning how to […]
Mark Simon: The Tech (and Art) of Search Keywords
April 16, 2014: Writing in the pages of the Long Island Business News, Didit’s Mark Simon notes that marketers seeking to come up to speed with SEO and PPC “need to think like a searcher.” He notes that “most often, these people aren’t browsing for pleasure – they’re hunting because they have a problem and they need […]
Top U.S. Airlines: Who’s Flying Highest on Twitter?
By Steve Baldwin | April 15, 2014 Which Top U.S. Airline is using Twitter most effectively? Which has the strongest follower base, the biggest share of voice, and is most effective in enlisting their flying customers as Twiitter Followers? We fired up Didit’s Social Media Analyzer tool to find some answers. Background: Top 10 U.S. […]
Kevin Lee: A Tale of Two Cookies
April 11, 2014 In his latest ClickZ article, Didit’s Kevin Lee uses Charles Dickens’ Tale of Two Cities as a literary frame for a discussion of Internet tracking cookies. He notes: “It was the best of times…” (cookies worked well for tracking, were rarely if ever deleted, and browsers always accepted all first- and third-party cookies). […]
Facebook + Oculus VR = Brand Equity Blowback
April 10, 2014: The recent purchase of Oculus VR by Facebook is a textbook example of how to alienate one’s dedicated brand advocates. Originally a small tech startup and hobby project, Oculus had a two-year rocket ride that made the company both a VC darling and scrappy Internet underdog. In the wake of Facebook’s acquisition, however, […]