“King” Content Has Too Many Wives
By Steve Baldwin | February 20, 2014 “Content is King” is one of the oldest truisms in Internet Marketing. The phrase, which came from an article written by Bill Gates in 1996, has endured because the actual value of content — original, authoritative, shareable content –has grown materially over the years, thanks to the search […]
Chris Brogan on personal branding in social media
February 8, 2014: Chris Brogan is an oft-quoted author and digital marketing expert who’s been counseling brands and businesses about how to distinguish themselves online for many years. As part of our continuing series of interviews with online marketing experts, we wanted to catch up with Chris to discuss personal branding, social media, and community building, and […]
Kevin Lee: 5 Reasons the Unified Marketing Dashboard Will Fail
February 17, 2014: The idea that marketers should have one — and only one — place to view and adjust their disparate online marketing campaigns, is a seductive vision advocated by academics and deep-thinkers. But there are many practical obstacles to the realization of such a vision, as Didit’s Kevin Lee points out in the […]
Developing a Less Selfish Link Strategy
By Chris Irby | February 13, 2014 Note: this article, by Chris Irby, was originally published on Inceptor.com. When it comes to SEO, links are an inherently self-serving business. Giving someone a link may seem like a generous gesture, but if you’re like most linkers, you’re only doing so because it supports your point of […]
The “So What” Factor: Tips for Stickier Content
February 6, 2014: (Note: this article, by Chris Irby, was originally published on Inceptor.com). Sticky content is meaningful and memorable. It gets referenced again and again, leading to links, traffic, and authority for the sites hosting it. The last thing you want is for a reader to glance at your content and ask, “So what?” […]
How to Tell If Your SEO Link Profile Is Healthy
February 4, 2013 (Note: this article, by Chris Irby, was originally published on Inceptor.com.) The rules for acquiring links have changed considerably, especially in the wake of Google’s Penguin update. In her article on the SEM Clubhouse blog, Carrie Hill explains why old link building strategies are no longer relevant, and offers suggestions on measuring the […]
How To Avoid Abandoned Shopping Carts
By Chris Irby | January 28, 2014 Minimizing the abandonment rate at shopping carts is a constant struggle among e-tailers. While every abandonment is unique, there is plenty of data suggesting that etailers can avoid — or atl least abate — the degree to which shoppers bail out at the last moment. Note: this article […]
“The Woman Who Saved SEO:” Rhea Drysdale (Pt. 2)
January 23, 2014: Note: This is part 2 of Didit’s 2-part interview with Rhea Drysdale. Part 1 can be read on the Didit Marketing Blog). Didit: SEMPO recently announced that SEO salaries are dropping. Some, including Moz.com’s Rand Fishkin, question whether SEMPO’s survey findings are valid. Do you think that SEO is still a good field for […]
Rhea Drysdale – the woman who saved SEO
January 21, 2014: Rhea Drysdale has been helping clients achieve organic visibility for nearly a decade. She is sometimes referred to as “the woman who saved the SEO industry,” an allusion to her expensive, but ultimately successful 2010 battle to keep the term from being trademarked. Today Rhea is CEO of her own agency, Outspoken […]
Kevin Lee: The Many Methods Of Getting Online Reviews
Jan 19, 2014: In his new ClickZ column, Didit CEO Kevin Lee writes about the many methods that marketers are using to garner online reviews. Some of these methods are completely legal, ethical, and “white hat,” but some of them are harder to define. For example, is a method that subtly invokes the guilt of […]