Should Stores Be Open on Thanksgiving?
November 25, 2013: I recently wrote a letter to the editor at Newsday about the controversy concerning the increasing number of retail stores that are opening on Thanksgiving. Personally, I’m not happy with this new trend, but I don’t think that exclusively blaming retailers for it is quite fair. Newsday published a shortened version of my […]
Didit Among Most Lead-Responsive U.S. Companies
By Mark Simon | November 26, 2013 We’re happy to say that a Forbes.com article mentioned Didit among a select group of companies that respond very quickly to sales leads. The article, which summarized the findings of InsideSales.com’s annual Lead Response Report, tracked Didit’s time between receiving a lead and acting on it via a […]
Native Advertising: Savior or Scam?
November 26, 2013: Native advertising is advertising that also functions as content. While the gross amount of ad dollars allocated to it last year was just $1.52 billion, several large sites, including Buzzfeed, Gawker, The Atlantic, and a few others have jumped on the native advertising bandwagon, creating paid areas that are indistinguishable from “true” […]
Are SEO Salaries Too Low?
November 21, 2013: SEO salaries appear to have peaked in 2011, according to SEMPO (the Search Engine Marketing Professional Organization), which periodically studies the compensation environment. In 2011, the average salary for an SEO was $75,542; today, it is just $68,600 – a 10 percent decline. At the same time, SEMPO reported a 10 percent […]
Jill Whalen: “My work here is done”
November 14, 2013: Eleven months ago, Jill Whalen dropped a bombshell on the SEO industry. “My work here is done,” Ms. Whalen wrote in the final installment of her newsletter, alluding to the massive changes imposed by Google’s Panda and Penguin updates that forced the industry to relinquish the focus on technical tricks she’s faithfully opposed over […]
Top 5 Ways To Repair Your Online Reputation
November 14, 2013: As larger slices of our personal lives fall under the microscope of social media, reputation maintenance becomes critical. The Internet, after all, remembers everything, and, to paraphrase Sergeant Friday, anything you write, post, or comment upon can and will be used against you. But even if you’re discrete, polite, and respectful, you or […]
![By Juliancolton (Own work) [Public domain], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/11/1024px-Closeup_of_pencil_graphite-320x202.jpg)
Top 10 Ways to Invite a Google Manual Penalty
November 12, 2013: Remember being called into the principal’s office in Middle School? Well, getting a Google “Manual Penalty” notification from Google is much worse — it’s the online equivalent of finding a notice from the local sheriff tacked to your door. If you don’t address it in a timely fashion, you may see your […]
Is Apple Still Relevant? (Lessons From Lucasfilm’s Star Wars Saga)
November 7, 2013 In recent news, Apple’s new IOS 7 took a clobbering in customer reviews. Other Apple stumbles include some recent dives in Apple’s share price amidst concerns that the iPhone is too pricy for the expanding Chinese market, and the firm’s current lack of innovation in regards to new products. It seems that these […]
Dan Shure discusses Google Hummingbird
November 15, 2013: As part of our coverage of SMX East 2013, I sat down with Dan Shure, the owner of Worcester, MA-based SEO firm EvolvingSEO, for a few minutes shortly after the show. We talked about some of the most pressing subjects in SEO right now, including Hummingbird and Not Provided. Chris: What is […]
Top 10 incredibly lame marketing phrases
October 23, 2013: The online marketing business uses a lot of complicated language that pummels meaning into confused uselessness. Verbal junk that would be laughed out of any ordinary business environment– say a plumbing repair shop — thrives and festers within our digital ivory towers. In the interest of clearing the galleys of this suffocating linguistic […]