Want More Backlinks? Link Out.
October 2, 2013: Moz.com recently published the results of its 2013 Link Building Survey. Survey respondents included SEO Link Builders, Team Managers, and Executives and Agency Owners. Taking account of Google’s Panda and Penguin updates — which penalize sites attempting to gain Pagerank — the survey notes that “2012 was a bad year for the blatant […]
3 Ways That Marketers Can Restore Access to Restricted Google Keyword Data
September 26, 2013: This week, as first reported on searchengineland.com, Google began encrypting all searches, effectively cutting the flow of organic search keyword data to everyone who does not use Google’s own Adwords system or Google’s Webmaster Tools. Google has been moving in the direction of releasing less data about keyword searches for some time. In […]
Mining Holiday Gold From Last Year’s Log Files
September 24, 2013: As we race into the 2013 Holiday Season, it’s important to remember that while each holiday season is unique, there are similar patterns at work during each successive Q4 which affect user behavior, PPC prices, traffic, conversion and click-through rates, and other crucial metrics. These patterns can be derived by analyzing your log […]
Is Remarketing/Retargeting For You?
September 20, 2013: Remarketing — originally known as “retargeting,” “behavioral targeting,” and “remessaging,” is a technique for showing ads — usually display units — to browsers more than once, based on their prior behavior on the web. It’s effective for two simple reasons: 1. Message repetition addresses the fact that most people need more than one […]
What’s Next For SEO?
September 17, 2013: The SEO industry has been in flux for the past several years and more than a few pundits have have used the word “crisis” to describe the current environment. A succession of anti-spam updates from Google known as Panda and Penguin have forced the industry to retool, regroup, and embark upon a new […]
Thoughts on Twitter’s IPO
September 13, 2012: Yesterday, Twitter announced that it’s going public. It did so via a confidential S-1 filing, which allows it to — for the moment — conceal important material details from the public about its offering. Obviously, we’re going to be hearing a lot about the Twitter IPO in the days and weeks ahead. Will […]
Kevin Lee: 10 Conversion Events You Should Be Tracking
September 12, 2013: In his latest ClickZ article, Didit CEO Kevin Lee identifies a way to break out of the last-click attribution trap that may be artificially limiting the potential of your PPC campaign. The answer is to assign values to events which — while not conversions themselves — constitute proxy behavior that can and […]
Has Your PPC Campaign “Hit the Wall?”
September 10, 2013: Here’s a typical scenario: an advertiser is running a profitable search campaign, with good ROI, and healthy CTR and conversion rates, Suddenly – without any warning – ROI flattens or goes negative, along with CTR and conversion rates. “Hitting the accelerator” (by increasing spend) has no effect on these rates. You’ve “hit the […]
Computing the Actual Value of Search Intent
September 6, 2013: Recent news from comScore that Yahoo’s unique page visitors had topped Google’s in the month of July 2013 was widely interpreted as a win for Marissa Meyer. It also provided the first large scale test of the value of search intent vs. non-search online behavior. To compute the value of intent, it is […]
Do You Have Too Many Friends?
By Steve Baldwin | September 3, 2013 Many of us begin our social media existences with a great burst of activity. We link aggressively from our web sites, post frequent messages, and follow or like people in order to be followed or liked back. If we work hard, scour the web, post meaningful content frequently, […]