Multichannel Retailers Lag In Mobile-Optimized Site Deployment
June 17, 2013: Mobile connectivity is quickly becoming ubiquitous (more than half of Americans now possess smart phones), and mobile U.S. commerce revenues are rising rapidly. And yet an alarming number of e-commerce firms appear to not understand the importance of optimizing their online properties for the mobile experience. According to Cynthia Boris, over at MarketingPilgrim.com, […]
Google Exec on Current B2B Marketing Trends
By Steve Baldwin: June 14, 2013 An interview with Mike Miller, Google’s director of Industrial Markets, was posted to Emarketer.com on June 14th, and Miller points out some interesting trends that B2B marketers need to consider. These findings were derived from a recent study that Google carried out with Web analytics company Compete.com. Here some […]
Pinterest – The Next Facebook?
June 12, 2013: There is a definite trend toward social media differentiating themselves in order to appeal to distinct demographics. For example, Twitter is young, urban, hip and mobile; Google+ is for social marketers and smart talk; Quora is academic. These are of course all broad generalizations, but there is a no doubt that each of […]
Google Pushes Mobile SEO
June 12, 2013: Using its familiar carrot-and-stick approach toward encouraging webmasters parties to comply with its directives, Google announced yesterday that it was planning to introduce “several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Although Google didn’t reveal the details of exactly how its ranking changes would reward […]
Matt Cutts Confronts the Native Advertising Earned Media Masquerade
June 3, 2013: This past week Google’s anti-spam chief Matt Cutts laid down tht law on paid media, advertorials, and native advertising. Because Cutts’ words have been a reliable predictor for Google’s content policing policies, anyone with a commercial website should listen carefully to what Matt says. The reaction on Youtube was predictable. Many voiced howls […]
Video Ads in the Google SERP?
By Kevin Lee: May 28, 2013 Didit’s Kevin Lee recently attended a high-level conference attended by Neal Mohan, Google’s vice president of display advertising. In his new ClickZ article, Kevin discusses the feasibility of Google providing video ads in the SERP (Search Engine Results Page) and billing such ads using a CPE (Cost Per Engagement) model. […]
Are 3rd Party Cookies An Endangered Species?
May 23, 2013: Many are asking whether 3rd-party cookies, and the entire micro-industry built around them – are an endangered species. This issue is hot now because of the DNT (Do Not Track) issue, which has been raging quietly for the past several years. DNT refers to the ability of web users to opt out of […]
Kevin Lee: Social Media Lessons From Coca-Cola, Starbucks, and Delta
May 10, 2013: Didit’s Kevin Lee recently attended the second annual Goldman Sachs Social Media Forum. Among the speakers was Coca-Cola’s Wendy Clark, who weighed in on the issue of how highly engaged social media participants can shift to higher consumption patterns. Kevin wrote up his notes for eConsultancy.com. He quotes Clark as saying that”not only […]
Kevin Lee: PPC Campaign Metrics and The Evolving Purchase Funnel
May 10, 2013: Didit’s Kevin Lee notes that “as a savvy search engine marketer, you likely deserve access to branding budgets – not just direct response money.” At the same time, an exclusive focus on Direct Response Metrics, coupled with the failure to factor in Search Engine Marketing’s ability to drive awareness and influence can stunt […]
Five Under-The-Radar Social Media Networks For Small Businesses
May 10, 2013: Most of the attention on social is focusing on the top three “big gorillas” in the social world – Facebook, LinkedIn and Twitter. But marketers should not ignore alternative social media networks, especially if they deal in international marketing. Social media networks tend to be segmented by language barrier, it’s hard for SMB […]