Facebook Graph Search: A Direct Challenge to Google’s PLA Model?
By Chris Bell, April 30, 2013 While the big news lately has been all about the announcement of Facebook Home, Facebook Graph Search continues to be a subject of debate for search marketers. The basics of Graph Search have been known since Facebook’s January 15th announcement: it’s a new search utility within Facebook that allows […]
Digital Upfronts: Issues and Opportunities For Advertisers
By Chris Bell: April 30, 2013 The future of video content advertising is hanging on the precipice. Although the majority of video content advertising is produced for and sold in the traditional TV upfront advertising market, online video channels such as YouTube, Hulu, and Vimeo are attempting to break the network stranglehold on the $72 […]
Responding To Lost Google Image Search Traffic
April 22, 2013: An article by SearchEngineLand’s Barry Schwartz recounts recent findings that image search traffic may have dropped up to 63% this past January. The decline appears to be a result of a change made by Google to the way the search engine presents images to users selecting Image Search as an option. Before January, […]
Didit’s Kevin Lee Comments on Twitter’s New Keyword-Based Ad Targeting System
Yesterday, Twitter announced that it had introduced a keyword-based ad targeting system, allowing an entirely new way for marketers to target users by interest, or, as Twitter’s Blog post put it, to allow “marketers to reach users at the right moment, in the right context.” Didit’s Kevin Lee discussed the new development in MediaPost, noting […]
5 Tips To Disaster-Proof Your PPC Campaign
April 16, 2013: Disasters — be they natural or human-made- — are an unpleasant but inevitable reality, and the disruptions of Hurricane Sandy brought home the lesson that organizations need to have policies and practices in place before the next one strikes. So how should organizations prepare? Mark Simon addresses the issue this month in the […]
The Social Media Impression Crisis
April 10, 2013: Are your social media “impressions” worthless? What is the difference between an impression as used in traditional print or display advertising versus an impression in digital? This is a huge issue, as many social platforms do not even define this vital metric. Didit’s Ana Raynes explores the difficult issues facing advertisers as they […]
Mark Simon: Thinking Beyond Facebook
April 2, 2013: Companies seeking to get the most from social media need to think beyond any single social platform, including Facebook, according to Didit’s Mark Simon. “Being social” is less about having a robust presence on any one social platform than it is about having a service-based business mindset and the ability to leverage all […]
Search Engine Strategies NY 2013: Notes From the Exhibit Hall
March 29, 2013: March in New York means SES – the annual Search Engine Strategies Conference and Expo – is in town, and I had a full day to walk around at the Marriot Marquis, gathering intel. You can learn a lot about where the Search Industry is – and where it’s going — by talking […]
Current Trends In Retargeting: A Discussion With AdRoll’s Adam Berke
March 22, 2013: I had the pleasure of interviewing Adam Berke, whose company, AdRoll, has been a pioneer in retargeting. Adam will be speaking at SES NY next week at a Spotlight Session called Follow, Reach, Convert: Smart Retargeting/ Remarketing. I wanted to catch up with him before the show to get his views on retargeting […]
Don’t Panic Over Panda
By Mark Simon | March 20, 2013 Matt Cutts, Google’s chief anti-spam engineer, is among the most-closely watched figures in the SEM industry, and he made headlines earlier this month when he mentioned that the latest iteration of Google’s “Panda” anti-spam algorithm would roll out in a matter of just a few days. The news […]