Eight Ways To Prove To Google You’re A ‘True Merchant’
March 14, 2013: The big news from SXSW was of great interest to etailers: First of all Google’s latest Panda Update will roll out very shortly. In addition, Google is further tweaking its anti-spam algorithm to further prune the ranks of “unreliable” ecommerce sites. Over time Google has been working to create an algorithmic way of […]
Facebook Announces New Newsfeed
March 13, 2013: During Facebook’s press conference on March 7, 2013, Mark Zuckerberg announced the redesigned Facebook newsfeed. He stated, “We want to give everyone in the world the best newspaper we can. It should have high-quality public content and socially relevant content, and to drill into any topic”, as detailed in The Register’s transcript of […]
5 Reasons Retailers Should Do Social and/or SEO
February 27, 2013: Online retailers looking to increase market share need to utilize all the tools in the marketing toolbox to succeed –including social media and SEO — according to Didit’s Mark Simon. Retailers that prefer to rely on a “paid media” strategy because accounting for spend, income, net profit and return on investment is easy, […]
Tips for managing mobile search campaigns
February 20, 2013: Search queries flowing in from smartphones and tablets will soon overtake current desktop searches, with forecasters projecting the transition point somewhere between 2014 and 2016. The trend shows that search-related mobile advertising revenues are projected to rise proportionally, from $400 million in 2011 to $3.2 billion in 2016. While no one doubts the […]
Five Tips For Better Google Shopping Product Listing Ads Performance
February 11, 2013: Paid Google product listing ads (PLAs) accounted for 17 percent of ad spend at the search engine this past Q4 2012. Across the entire search engine market, PLAs accounted for 10.7 percent of overall spend — almost as big a slice as that accounted for by Bing and Yahoo. PLAs – which power Google’s now-paid […]
Facebook Graph Search Taps People Power
January 18, 2013: Facebook unveiled “Graph Search” this past week. Although the new service is in its infancy and does not currently support paid listings, it’s likely that marketers will be given a chance to buy listings sometime in the future through Bing, which powers it. Here’s my first take on Graph Search, along with observations […]
4 Ways to Disaster-Proof Your SEM Campaigns
November 9, 2012: In the wake of Hurricane Sandy, it’s clear that marketers running SEM campaigns need to prepare themselves for disasters and disruptions that can wreak havoc with their plans by causing unexpected staff shortages, technology outages, and other disaster-related issues. This article provides four pragmatic steps marketers can take to harden their SEM […]
Didit Buys Inceptor To Co-Promote, SEO, Shopping Feed Services
By Miranda MillerSearch Engine Watch, August 28, 2012Didit has acquired SEO, social and comparison shopping engine management company Inceptor from SuperMedia (formerly Verizon Information Services).
Your SEM Agency is a Contractor, Not A Partner
April 27, 2012: Didit’s Mark Simon, writing in the pages of MediaPost, asks us to “Imagine gathering bids for a construction project in your house such as a bathroom renovation. A few hours before the deal is signed, you happen to find out that your friend had his comparable bathroom redone for $7,500 by the […]