Marketers: it’s time to get ready for Facebook Live Video
April 7, 2016: If you’ve ignored the marketing possibilities of live video, it’s time for a second look, because Facebook, the world’s largest social network, is rolling out Facebook live video streaming to its entire 1.6 billion users. There’s no question that Mark Zuckerberg believes that live video is Facebook’s “killer app” (and the fact […]
How HARO can help out your content marketing
April 5, 2016: Peter Shankman’s HARO (Help a Reporter Out) service links reporters and sources. Media poeple and content marketers are big users of HARO, because it lets them easily – and efficiently — source stories by crowdsourcing queries to HARO’s big list of subscribers. HARO can be a big boon to your own content […]
Meta Description Tags are a site’s best friend
April 4, 2016: One of the most important (and unglamorous) things that SEOs do is generate Meta Description tags for their clients’ sites. These little tags are critically important for three main reasons: They tell search engines what a given web page or resource is about. Their content appears on search results pages. They give marketers […]
The truth about Google PageRank
March 31, 2016: SEO and digital marketing blogs have been ablaze with the news that Google will no longer allow PageRank to be displayed in browser toolbars. Two questions immediately arose in the minds of many people reading these stories: 1. Is this really news? 2. Is PageRank dead? The answer to both questions is […]
10 Twitter sins that social media users are tired of seeing
March 30, 2015: There are mortal sins, grave sins, venial sins, and Twitter sins. Here are ten lamentable ones that we’re tired of seeing: Top 10 Twitter Sins 1. Dramatic/Stupid Self-Titles: This one is for all of you “gurus,” “experts,” “influencers,” and <fill in the blank>“ninjas”: STOP. If I see one more made-up, ridiculous title, I’m […]
Insta-Panic: Popular Instagram accounts combat Instagram algorithm-based feed
March 29, 2016: On March 28th, Instagram feeds were flooded with “grammers” asking users to turn on their notifications. The hashtag #letsstaytogether began to trend as copycats and marketers hopped on the bandwagon. These posts all pushed back against Instagram’s new feed change, which uses the service’s new smart algorithm to arrange the content of […]
Using Google Autocomplete to detect and manage digital PR issues
March 28, 2016: Google Autocomplete (formerly known as Auto-Suggest) provides searchers with suggestions about what they might be looking for prior to them completing a given query. These suggestions might be neutral, positive, or very negative, which gives Autocomplete a powerful role as a “first impression maker.” Autocomplete is very useful as a top-level SEO/PR […]
SEO and review blogger communities react to Google’s new rules
March 24, 2016: Google’s new requirement that product review bloggers disclose their paid relationships — and no-follow their links — has caused a stir in both the SEO and blogger communities. Reactions have ranged from quiet acceptance to noisy frustration. Here are some of the more pungent comments on Google’s big change: “That Google has […]
Are Mom Bloggers prepared for Google’s review blogger crackdown?
Didit Survey: 54 Percent of Mom Bloggers Fail to No-Follow Sponsor Links March 22, 2016: Google’s recent announcement that it will soon crack down on review bloggers who fail to adequately disclose their sponsored pots and fail to no-follow links to sponsor sites is expected to significantly impact the review blog sector. While it’s difficult […]
10 More LinkedIn Icon Portraits to Avoid
March 22, 2016: With the success of our Top 10 LinkedIn Icon Types, we figured that we should warn you about other kinds of LinkedIn disasters. We here at Didit know that we would shy away from hiring or doing business with anyone who would commit these types of LinkedIn Icon errors. Before LinkedIn figures out […]