Facebook Notes: It’s Alive!
October 5, 2015: Facebook has been busy becoming a source of news and content for the past year or so. Between “Trending Tags” and “Instant Articles,” the network has been dying to become the leading news source for internet users. So allowing users, brands and influencers to blog in-house seems like a natural next step. […]
Five Unforgivable LinkedIn Sins
October 1, 2015: LinkedIn provides a generally less annoying user experience than Facebook does. On LinkedIn, folks usually behave in a more restrained way (in my day, we’d have called LinkedIn an “uptight” social network but that’s not always a bad thing). Furthermore, LinkedIn’s feeds aren’t marred by distracting auto-playing videos, the conversation is generally […]
Google announces “Customer Match:” a custom audience product
September 28, 2015: Facebook pioneered Custom Audiences, launching its product in 2013. It’s since been joined by Twitter, and yesterday, by Google, which announced a new product called “Customer Match” in a 9/27/15 blog post: “Customer Match is a new product designed to help you reach your highest-value customers on Google Search, YouTube, and Gmail […]
Using LinkedIn To Promote Your Business
September 24, 2015: We live in a world where social media plays a huge role in shaping the lives of individuals and the fates of businesses. Platforms such as Facebook, Twitter, Instagram and LinkedIn are as popular as ever, and their popularity continues to grow. Each day, billions of people use these services to communicate […]
Dislike This: 7 Facebook sins that users are tired of
September 22, 2015: Facebook is like a friend that you’ve known for so very long that you’re willing to put up with their little quirks and annoying habits. Over the years, it’s gone from my number one platform for oversharing, to a way to quietly “creep” on new acquaintances and old frenemies, to an app […]
SEO-PR.com’s Greg Jarboe on the Convergence of SEO and Public Relations
September 17, 2015: The disciplines of SEO and Public Relations have been converging for years. Because both fields of activity have a common goal: to increase the visibility and favorable public impression of their clients, it’s not a surprise that many SEO agencies have added “PR” to their service offerings while PR agencies have added “SEO” […]
Did you miss these summer 2015 social media updates?
September 16, 2015: Summer can be a slow time for many marketers, as consumers focus on their vacations and unplug from the social media world (except to share some vacation photos). But social media hasn’t been quiet this past summer: quite the opposite. All the major platforms are racing ahead with new features, policies, tools, […]
Did You Know ‘Guest Blogging’ Can Be a PR & SEO Win?
September 15, 2015: More and more, I’m noticing editors offering “guest blog” opportunities, in which an individual writes a blog to be considered for publication on an external authoritative website/publication. This tactic provides you the opportunity to offer your perspective and/or provide helpful information on a particular topic related to your industry. Brand exposure through […]
There’s No Need to be a Content Thief
September 10, 2015: Last week, we discussed the issue of content theft, focusing on the egregious example of @fatjewish (AKA Josh Ostrovsky)— who successfully monetized his content thievery into a burgeoning social media empire , a lucrative Hollywood contact, and a book deal. Ostrovsky might be taking a lot of heat on social networks right […]
Wikipedia exposes “black hat” editors and their clients
September 8, 2015: Getting your brand — or that of your client — into Google’s Knowledge Vault (formerly known as the Knowledge Graph) has definite SEO and PR advantages. Data extracted from the Knowledge Vault is often displayed in a large panel on the right side of this SERP. This results in clicks, impressions, branding […]