Setting realistic expectations for content marketing
August 3, 2015: Content Marketing continues to boom. It’s already a $44 billion business, according to the Custom Content Council. And 69 percent of B2Companies — and 70 percent of B2Bs — are creating more content than they were a year ago, according to the Content Marketing Institute. At the same time, however, some experts […]
Listicles: pro and con
August 3, 2015 (updated October 5, 2023): Social media has produced many new content forms, including the Selfie, the Hashtag, and the Listicle. This latter neologism, combining “list” and “article,” is the subject of this article. What’s a listicle? A short article of the form “10 ways to do X” or “5 things you need […]
Politics and Social Media
July 31, 2015: With advances in technology came the development of social media, which gave us a new way for people around the world to connect and share opinions. But what exactly is it that makes social media so important? From a marketing perspective, it isn’t simply the low cost and convenience of social media […]
Is Native Advertising Right for You?
July 30, 2015: “Native advertising” describes a kind of advertising that’s exploded in popularity on the Web in the past several years. Spending on native ads is projected to grow to $7.9 billion in 2015— a 32 percent increase over spending in 2013. By 2018, it’s expected to top $21 billion a year. Why is native […]
Google Certified Partners: Questions and Answers
July 29, 2015: Google certification is an essential step for an agency as it matures. It can also be a valuable personal career development goal. Google makes it easy to study — and hopefully pass — its demanding set of exams for the Certificate. We discussed the benefits of Certification in a prior article. In this one, […]
Using Visual Content in Online Marketing
July 29, 2015: Visual content — be it static, animated, or video — rules in today’s social media-centric media ecosystem. Today it’s no longer enough to put up a thoughtful block of text and hope that people read it and pass it along. Visual content — once regarded as mere “illustration” or at best an […]
8 Steps For Planning Your Content Strategy
July 27, 2015: Usually, when considering content, we think either in terms of discrete tactical initiatives or high marketing theory. However, there’s usually very little talk of how brand strategy applies to content creation. Here, we define strategic goals as those that fulfill the overall brand promise and business case of the enterprise. This is different from tactical execution, which […]
Facebook Video: The facts you should know
July 23, 2015: There’s been a lot of buzz about Facebook video capabilities in recent weeks. Facebook has gained the attention of marketers thanks to its recent boost in views, social graph, and several new features that have pushed impressions higher than ever before. While YouTube still has the video sharing “crown,” Facebook is showing […]
New eBook from Didit: Using Custom Audiences to Improve Ad Performance
July 22, 2015: Custom Audiences represent one of the most interesting innovations in ad technology in a long time. They provide something very useful to marketers: an improved alternative to HTTP cookies, whose value as targeting vehicles have declined in recent years due to cookie deletion, ad blocking, and the growing adoption of smart phones, which preclude their effective […]
Grey Hat SEO: Which tactic is riskiest?
July 21, 2015: Didit recently solicited input from a group of experts on the topic of “Grey Hat SEO,” a set of optimization tactics occupying the middle ground between “black” (expressly prohibited by the search engines) and “white” (risk-free and ethically unimpeachable) methods. Grey Hat SEO is fascinating because the tactics used are heterogeneous, fast-changing, […]