Ten SEO PR tips for a powerful PR + SEO partnership
May 1, 2015: While many public relations practitioners ignore search engine optimization in their work — either because they don’t know enough about SEO or don’t think SEO is important enough — some PR practitioners have woken up to the fact that SEO can help transform an unknown startup or small business into a business […]
Social Media Power Influencers: who tweets fastest?
April 30, 2015: Social media power influencers are the A-team of the social media crowd. These enormously talented professionals have completely mastered the social media milieu, colonized vast tracts of the world’s social consciousness, and continue to expand their spheres of persona-driven power with every tweet they transmit. Consequently, these high social achievers are an excellent focus group […]
The purpose of repurposing your content
April 29, 2015: By now, I’m sure you’ve heard the saying, “Content is king.” As clichéd as this phrase has become, it’s indeed true. Due to the immediacy of the Internet, content must be generated at a rapid pace in order for businesses to remain relevant and reach a significant number of people. (The process of satisfying the internet’s bottomless hunger for content is often referred to by professional […]
Public relations and SEO: Ten quotes from the experts
April 28, 2015: As consumers increasingly use digital devices as the dominant — and often the exclusive means to discover information about world, the disciplines of traditional public relations and SEO are rapidly coming together. So far, the convergence hasn’t been easy. PR pros argue that organic SERP dominance, while desirable, is a small component in […]
Elevate, LinkedIn’s new paid app, makes starting business conversations easier
April 27, 2015: LinkedIn continues to make huge strides in the business-oriented side of social networking. LinkedIn already has 347 million users worldwide and a slew of subgroups such as LinkedIn Pulse and LinkedIn Job Search. Last week, LinkedIn bought Lynda.com, an online education and training powerhouse. Elevate — a new paid smart phone app (also […]
Infographics: The good and the bad
INFOGRAPHICS: The Good and The Bad from Didit Marketing April 24, 2015: The purpose of infographics is to visualize data, to communicate information clearly and effectively. Its not an easy thing to do as it requires a designer to understand the data first, then visualize the way to display it for others. Infographics created by […]
Live streaming: A brief history
April 22, 2015: Live streaming has been around in one form or another since the early 90s, going all the way back to providers such as ReaNnetworks, Apple TV and Roku. However, with the advent of the mobile phone revolution, users can more easily act as content creators and broadcasters. It’s imperative that marketers understand […]
Mobilegeddon: The reckoning
April 21, 2015: Over the past several weeks, Didit tested 886 websites in a variety of different business categories (a complete list of these categories is available below). Our aim was to map how today’s changes to Google’s mobile search algorithm will affect different industries, large and small. Mobile-Friendliness (all sampled sectors) 535 (60 percent) of […]
Would Don Draper Survive Today’s World of Marketing?
April 21, 2015: In the world of Mad Men, technology gradually invades advertising in Season 2 with Sterling Cooper buzzing over the addition of the Xerox copy machine. It seriously ruffles feathers when the agency buys an IBM System/360 during Season 5, causing leading copywriter character Michael Ginsberg to go insane and be carried out in […]
Mobilegeddon Report: 75 percent of social media “power influencers” are mobile-friendly
April 20, 2015: Forbes.com maintains a list of the “Top 50 Social Media Power Influencers,” and Didit wanted to check up on the mobile-friendliness of their web properties before Mobilegeddon kicks off in a couple of hours. The good news: three-quarters of these powerful, influential people have nothing to worry about when midnight tolls tonight. […]