Mobilegeddon tip of the week: examine your robots.txt file
March 24, 2015: Some webmasters hoping to get their sites in shape by the 4/21/2015 “mobilegeddon” date have reported that Google’s Mobile-Friendly Test Page is giving their sites “fails” when in fact their sites have been built to be mobile-friendly, for example, by using responsive themes and otherwise abiding by mobile best practices. These “false […]
Mobilegeddon tip of the week: fix old dev server links
March 21, 2015: Old links to dev server resources can contribute to a “blocked resources” problem that will be bad news on April 21st – the day when the great mobile algorithm update (AKA mobilegeddon) takes place. Why they persist This kind of link is an unwanted byproduct of the web development cycle. Sites are typically […]
So what the heck is Meerkat? (everything you need to know about the app that took SXSW by storm)
March 19, 2015: Last week, a little unknown app named Meerkat gained a whole lot of traction on the tech front. Piggybacking on Twitter’s user database, Meerkat allowed users to broadcast live video to their Twitter followers. In just two weeks, the app has grown to over 120,000 users, including brands such as BBC, Mashable, […]
Kevin Lee: Fighting content marketing oblivion
March 19, 2015: In his latest ClickZ.com article, Didit’s Kevin Lee discusses “content oblivion,” the place on the Internet where good articles go to die. He observes that even when such articles are vigorously promoted on social media, “visibility on these fast-scrolling social streams may last for less than a minute. Google will spider it, of […]
SEO expert Clayburn Griffin on “mobilegeddon,” KBT (Knowledge-Based Trust), and the Google Plus breakup
March 17, 2015: As the world’s clocks tick down to April 21, 2015 — the day of reckoning for site proprietors with under-performing mobile properties — I took the opportunity to reach out to Clayburn Griffin, SEO iconoclast and Reddit superstar. It’s been a while since we last talked to Clayburn, and we wanted his take on the “mobilegeddon” […]
Eric Enge on 4/21 “mobilegeddon,” Google Plus, and Google as fact-checker
March 16, 2015: It’s been almost a year since Didit last interviewed Eric Enge. But given that there’s a lot going on in SEO right now, we wanted to touch base with him to get his take on the latest developments. Eric Enge is the CEO of Stone Temple Consulting. Didit: April 21st 2015 is shaping […]
Big Google mobile algorithm update on 4/21/2015
March 13, 2015: “MobileGeddon,” as SearchEngineLand.com calls it, is coming on April 21st of this year. On that day, a Google mobile algorithm update influencing the display of organic results on mobile devices will begin to take effect. Web sites failing to perform well on mobile devices will be harder to find on these devices. Some might […]
How to make GIFs that don’t stink
March 13, 2015: If you’re using viral techniques to build visibility you should avail yourself of the power of GIFs. GIFs have risen from the Internet underground to become the preferred method of spreading snarky humor and cute ideas throughout the Web. GIFs are also more prosaically useful in e-mail communications and certain kind of ads, […]
The Facebook CTA: a change you may not have noticed
Facebook Pages has a new(ish) tool that many business pages seem to be ignoring. Find out best practices for your new CTA button. March 10, 2015: Back in December, Facebook announced the addition of a call-to-action button for Facebook Pages. This was a nice little peace treaty offering from Facebook, whose algorithm changes had made […]
10 best quotes about the Apple Watch
The Apple Watch (AKA “iWatch”) is possibly the most revolutionary device to hit computerdom in years, the greatest folly since the Edsel, or a bore we’ll forget about by Memorial Day. Will luxury buyers consider shelling out thousands for a device that will be obsolete in a short time? Are Apple’s efforts to reinvent itself as […]