LinkedIn: to connect or not to connect?
October 3, 2014 Each and every day I receive LinkedIn invites to join other people’s networks. Sometimes, the volume of these invites can be overwhelming. But because I find that LinkedIn offers great value to my career and business, I work to perform due diligence and practice care in accepting these invitations to connect. Many […]
Kevin Lee: Using the “Yearbook” Approach to Content Marketing
September 29, 2014: The “Yearbook” approach to content marketing takes advantage of the fact that, as Dale Carnegie observed, “a man’s name is to him the sweetest and most important sound in any language.” As Kevin Lee writes in his latest ClickZ column, “it elevates the status of the person it’s about and highlights their achievements […]
Pros and Cons of Building a Website “On The Cheap”
September 28, 2014: If you need to publish a web site for your business or professional blog, there are many options out there. The first choice you’ll need to make is whether to hire someone to do the work or do it yourself. It’s useful to think about the problem the same way you’d approach a […]
Emotional Intelligence: why every brand should have it
September 23, 2014 Last week, I had the opportunity to interview Jen Groover. Her remarks on emotional intelligence got me thinking about the larger issue of how brands need to think about connecting with today’s totally connected, super-empowered customers. So here are some corollaries from her insights into the issue: Branding is emotion. Economics is a […]
Didit Teachcast: a Q&A With Creativity and Innovation Guru Jen Groover
September 22, 2014 The latest installment of the Didit Teachcast series brings you Jen Groover, a serial entrepreneur, author, speaker, and media contributor. Jenn has worked with many major brands; in this interview, she discusses the role of emotional intelligence in business success. Jen defines Emotional Intelligence as “awareness of who you are, how you feel, and why you’re […]
Google Pigeon: what you need to know
September 18, 2014 Google Pigeon is the unofficial nickname for the recent local search algorithm update that Google implemented in late Summer, 2014. What is it? Unlike Penguin and Panda, “Pigeon” is not an official term used by Google, but instead was coined by SearchEngineland.com. In the weeks following, SEOs and some webmasters noticed distinct drops […]
SEO iconoclast Clayburn Griffin
September 15, 2014: He’s known for his dry, sardonic take on the SEO profession. Can SEO’s reputation be salvaged? Is it really a “profession” or just a vocation that’s somewhere between used car salesman and plumber? Clayburn — who can be found online at http://www.clayburngriffin.com and @clayburn on Twitter — has plenty to say on the matter. Didit: Where […]
Day of Service and Remembrance: 9/11/2014
September 12, 2014: On September 11, employees from Didit, HLD Communications, We-Care.com, and LVM Group volunteered at several Harbor Child Care centers throughout Long Island. The day of service was a fulfilling way day that included repairs, beautifying grounds, and working with the children in the programs. The National Day of Service and Remembrance “is the […]
Kevin Lee: 5 Techniques For Fighting Content Marketing Writer’s Block
September 12, 2014: This week at ClickZ.com, Kevin Lee discusses Writer’s Block, ” a deadly malaise that can shut down even the best-laid content marketing plans.” Kevin also notes that “The problem can be especially serious for writers working for trade publications or specialized industry e-zines, where their command of a particular subject matter confines […]
All Hail the Great Fashion and Technology Merger!
September 10, 2014: Less than a week ago, Apple seemed to be on the ropes. Blindsided by the iCloud Nude Photo Celebrity Scandal and upstaged by Samsung’s Galaxy Note 4 release announcement, many questioned whether Apple remained relevant. But Apple’s star-studded event on September 9th, which revealed both an updated iPhone 6 line and the […]