How to Lose Friends and Alienate People With Email
6 sure-fire steps to an email campaign disaster June 13, 2014: I’ve worked in ad agencies for many years, and seen many mistakes made, especially in regard to e-mail campaigns. I’m not sure why e-mail marketing remains so challenging — after all, the rules are well-established, and e-mail has been with us for more than […]
Twitter Facts and Factoids for Twitter Fanatics
June 12, 2014: Twitter — founded just eight years ago — has grown into a worldwide information powerhouse. Although many ordinary people (and even some marketers) remain confused about what Twitter actually is (a messaging plaform? a social network? a micro-blogging platform?), it’s clear that the world has embraced Twitter, everybody who’s anybody is on […]
Should You Split Your Brand’s Social Media Presence?
Do multiple social media accounts help or hinder your audience reach? June 12, 2014: Creating multiple online personalities has become a must for many brands. For brands that have huge followings and multiple causes and cultures, to have just one account on a social media platform would cause confusing messages, the need for constant updating , […]
Anti-Social Media Apps
These anti-social apps can restore sanity to your social media life June 10, 2014: We’re told — again and again — that we need to grow our social media presences with more followers, more posts, and more links. But the truth is that having a large, unfocused network with too many friends and followers who […]
Why Weird Works in Social Media
Weird content works. Why? It’s relevant, different, and shareable June 6, 2014: The Web — from Rage Comics through Nyan Cat and 4chan.org — is the undisputed home of the weird. Bizarre jokes, inside references, and pop culture mashups drive so much interest and traffic that brands often feel the need to get in on […]
Kevin Lee: Harnessing the Power of Content to Develop New Business
On May 9th, 2014, Kevin Lee, Didit’s CEO and Co-Founder, gave a presentation at Market New York Expo that was very popular. Lots of people have asked for a copy of this presentation, so here it is: Content Marketing: Harnessing the Power of Content to Develop New Business from Didit Marketing
Ana Raynes: Maximizing Social Media Advertising
On May 9th, 2014, Ana Raynes, Didit’s Social Media Director, gave a presentation at Market New York Expo that was very popular. Here are some important take-aways form the presentation: 1. Your website content is a reflection of you and your brand. 2. Never build your content empire on rented land 3. Create a “why” for […]
Kevin Lee: Google Shopping Replaces Old-School PLA Management
June 6, 2014: In his latest ClickZ column, Kevin Lee discusses Google’s recent decision to phase out regular PLA (Product Listing Ad) campaigns, replacing them with what it calls “Shopping Campaigns.” Kevin notes that “one big complaint with old-school PLA management has been the relative lack of transparency into the feed powering PLAs – some […]
The Smart Guide to Better Banner Ads
June 5, 2014: As one of the oldest methods of advertising on the Internet, the lowly banner ad needs a lot of help to combat the phenomenon known as “Banner Blindness.” What Is Banner Blindness? Web users scan sites very quickly; scientists who track clicks and eye movements have found that users consciously or unconsciously “screen […]
Brands: Don’t “Catfish” Your Customers on Social Media
Being genuine online is crucial for social marketing success June 4, 2014: The term “catfishing” was coined after the viral documentary (and eventual MTV show) “Catfish” shone a light on the world of fake social media profiles. To “catfish” is to create a fake profile online and to trick users into believing you are someone […]