Eric Enge: stop being a hunter; learn to be a farmer
April 8, 2014: Eric Enge is an active voice at top SEO sites such as Search Engine Land, Search Engine Watch, and Moz.com. For more than a decade, he’s written perceptively about optimization. We caught up with Eric to get some insights on the future of link building and what Eric calls “holistic SEO.” Didit: What is Holistic SEO? Eric […]
LinkedIn Marketing Questions and Answers
By Ana Maria Raynes | April 3, 2014 LinkedIn is a social network that, unlike Twitter and Facebook, was built from the ground up with business networking in mind. If you’re just getting started on LinkedIn, it’s easy to be overwhelmed by all of the service’s useful features and capabilities, so here are some basic […]
Alec Baldwin vs. Rachel Maddow: Who’s Stronger Socially?
April 3, 2014: Alec Baldwin and Rachel Maddow have been dusting it up lately in the newspaper headlines, and we’re sure that we’ve not heard the last from these two outspoken celebrities on social channels. This article doesn’t answer the question “who’s winning the argument,” only the question “who has a better social infrastructure to win […]
Steve Baldwin: Simple Steps for Improving Your Content
By Steve Baldwin | April 1, 2014 Didit’s Steve Baldwin provides some simple tips for improving your content marketing efforts in the pages of The Long Island Business News. He notes that successful content marketing is a “long term game” that rarely delivers results overnight but should be regarded “as an investment, not an expense.” […]
Kevin Lee: Display Media Bots? (5 Ways to Double Down on Search)
March 28, 2014 Kevin Lee, writing in the pages of ClickZ.com, cites recent research, including a high-profile article in the Wall Street Journal, asserting that “about 36 percent of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites.” Kevin notes that for those losing faith in […]
The Sales-Killing 404 Error That Wasn’t Fixed
By Steve Baldwin | March 27, 2014 Last Saturday, with freezing temperatures in New York City finally abating, I decided to take a long, brisk walk. Because I prefer to always have a destination (however arbitrary) for any walk I take, I decided to visit a retailer about two miles away to add a little […]
Mark Simon: Your Website Is Your Window to the World
March 25, 2014 Writing in the pages of the Long Island Business News, Didit’s Mark Simon observes that “Your website must convey your branding in a way that’s consistent with your offline presence, traditions and history. It must serve as a central hub for all of your online efforts, and provide real value to visitors […]
Facebook Changes Its User Interface (Again)
March 20, 2014: This month, Facebook is rolling out a major redesign of their home page and news feed. A revised newsfeed was rolled out one year ago, and it seems that according to a recent MarketingLand article, Facebook users like things just the way they are. There seems to be a tension between serving Facebook’s […]
Here Come The Bitcoin Shoppers
March 20, 2014: It’s been a tough month for crypto-currencies. We’ve had the Mt. Gox meltdown, the recent FBI auction of Bitcoins, the public outing of Dorian Nakamoto — who may or may not have invented Bitcoin — and a lot of wacky commentary on whether crypto-currencies such as Bitcoin are worth less than the paper […]
Making Your Content Marketing “Lucky”
March 17, 2014: Saint Patrick’s Day is here, so the Luck of the Irish is on our minds. But as As Obi-Wan Kenobi tells Han Solo in Star Wars, luck, at least as a discrete phenomenon, may not exist. While we may not have the Force or a Four Leaf Clover to grant us fair fortune, […]