The Idiotic Internet of Things (Your New Bing/ Yandex/ Facebook/ Yahoo/ DuckDuckGo Smart Home Controller)
January 15, 2014: Google’s acquisition of Nest for $3.2 billion made headlines around the world, fueling speculation among IOT (Internet of Things) pundits that other Silicon Valley companies may soon join Google in the lucrative “Conscious Home” equipment market. Nobody knows what Google’s going to do with Nest, but that hasn’t stopped product managers at other […]
Discretion is Key in Online Reputation Repair
By Steve Baldwin | January 7, 2014 Reputation management is a tough game. Human beings — whether they’re running their own online companies or camped out at a big brand — have a tendency to freak out when they learn that strangers are saying things about them online that may not be flattering. All too […]
SEO Lessons From the RapGenius.com Take-Down
December 27, 2013: As reported in Search EngineLand.com, RapGenius.com — a fast-growing lyrics site that boasted of 30 million unique visitors per month, has been penalized by Google, which removed its top-ranked listings from its SERPS. This made big news across the SEO blogosphere, because it showed that: a) Google’s anti-spam offensive against sites engaging in […]
Content Velocity Matters
By Steve Baldwin & Chris Bell | December 26, 2013 In the past year or so, it’s become more evident that there is a strong and positive correlation between the speed at which your company publishes content and the speed at which important inbound business events — such as leads, product inquiries, site traffic, or […]
SEO Isn’t Rocket Science: It’s Library Science
By Chris Bell | December 19, 2013 The World Wide Web has been likened to a vast library encompassing the world’s collected information. This analogy is imperfect, of course. Users of this peculiar “library” have to put up with garish signs in the library directing them to the wrong books (cybersquatters), mobs of unruly people […]
Best Practices For Handling Online Leads
December 17, 2013: Most firms say that they take online leads seriously. But the numbers lead us to conclude otherwise. For example, in 2011, the Harvard Business review tested more than 2000 U.S. companies to see how quickly online leads were handled, and the results were startling. While 37 percent of companies surveyed did respond to […]
Best Practices For Cause Marketing: An Interview With We-Care’s Dylan Nord
December 12, 2013: A large, often overlooked sector of the digital marketing space is cause marketing, where business and non-profits work together for mutual benefit. In 2009, the cause marketing space saw $1.57 billion of sponsorship transacted. Getting involved with cause marketing can raise the profile of a business, create interest and buzz, do tangible good, […]
Good Content Marketing Builds Trust
December 12, 2014: Businesses have been cranking out sales literature, brochures, handouts, white papers, and case studies for years, but this kind of sales-oriented “marketing collateral” works poorly online, and is only tangentially related to the modern discipline we call “content marketing.” Study after study demonstrates that searchers prefer organic links over paid links. Those seeking […]
A candid Q&A with SEO Greg Boser
December 5, 2013: Greg Boser has been optimizing sites sites since the late 1990s. He’s spoken and written widely about the key tactical and strategic issues in organic optimization over the years, and is a regular speaker at the important search trade shows, including SES and SMX. Greg was also a participant in the historic Dave Pasternack/Rocket […]
More Lame Marketing Phrases
December 3, 2013: Black Friday has come and gone, but lame, ridiculous, synapse-clogging marketing phrases live on. As part of our regular effort to reign in out-of-control marketing verbiage, here is a follow-up to our wildly successful Top 10 Incredibly Lame Marketing Phrases. Like last time, all of the entries below were contributed by members […]