Content Syndication: Yes or No?
November 1, 2013: If your company is regularly publishing authoritative content on your Blog or site, you might be thinking of syndicating some of this content out — for example, to online publications in your business vertical that can reach additional, relevant audiences. Advantages of Syndicating: 1. Better Visibility. Your syndication outlet may promote your content […]
Google Ad Extensions: What’s Not to Love?
October 29, 2013: Last week, Google announced that it was making changes to the way that Ad Rank – the value determining where, at and what price, Adwords ads appear on a SERP — is calculated. Formerly, Ad Rank was computed using just two variables: maximum bid and Quality Score. Going forward, Ad Rank will factor […]
Managing Personal Brands on Social Media
October 23, 2013: In a recent article that I wrote over at Social Media Today, I discussed the challenges faced when managing aspects of one’s personal brand in today’s social-mediated world. In a nutshell, it turns out that we don’t have one brand – we have 3 overlapping spheres encompassing the Personal, Professional, and Company areas. […]
Google In Your Face (Facebook Grants Google/Doubleclick Access To Facebook Ad Exchange)
October 22, 2013: Business Insider reports on the fact that Facebook has just granted Google access to the FBX (Facebook Ad Exchange) to purchase retargeted ads. In the past, Facebook’s refusal to share inventory and volume data with Google enabled smaller DSPs to pick up the business from Google/Doubleclick, and now that business is at risk. […]
5 Geo-Targeting Power Tips
October 23, 2013: People are all different, but similar types of people tend to live together in the same geographical areas. By knowing a given geo-region, for example a U.S. Postal Zip Code, or DMA (Designated Marketing Area) you can infer – with great accuracy – the age, income, and psychographic orientation of individuals in that […]
StumbleUpon For Marketers
October 17, 2013: Social recommendation site StumbleUpon.com – unlike flashy competitors such as Tumblr — which made its founders rich through a well-publicized Yahoo acquisition, doesn’t get much press these days. But the site is still alive and webmasters of all stripes continue to report that the site delivers targeted traffic — not in Facebook-sized chunks — […]
Google Enhanced Campaigns, Tablets, and the Future of Usability
October 15, 2013: One of the big controversies over Google Enhanced Campaigns has been the merger of campaign targeting options for mobile and desktop devices. Marketers have expressed concern that the inability to break out tablet campaigns from the more general category of desktop clicks will be accompanied by an increase in CPCs. Google counters that […]
How Long Island Businesses Miss The Mark(eting)
October 8, 2013: Many business owners on Long Island seem to believe that they’re doing enough to market themselves online as long as they maintain a decent website, pay for some banner advertising, and have “a marketing assistant doing some social media.” This strategy may have worked in 1999, or even in 2005, but it’s a […]
How To Get Attention For Your Marketing (No, this article isn’t about clever subject lines.)
October 8, 2013: It’s an age old problem – one of the biggest issues in marketing. You can lovingly work on your copy, have a great value case for your product, be exactly what your customer needs – but, if you can’t grab their attention for that precious fraction of a second, you might as well […]
Not Provided Concerns Dominate SMX
October 3, 2013: Google’s recent decision to encrypt all searches — thereby hiding data about the particular keywords used prior to executing site visits from Google.com — weighed on the minds of many at the SMX East trade show this past week in New York. The concern – that it is no longer possible to tie […]