Google tweaks desktop SERP, boosting visibility of Twitter and News listings
December 6, 2016: As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. This will likely have a major impact on desktop-based user behavior, especially for branded searches. For example, a branded search for “Sears” yields (in order of appearance on […]
Social media influencers: blogs and sites beat social network pages
December 1, 2016: A new survey from TapInfluence of 1,753 social media influencers validates the idea that maintaining an active blog is essential for anyone seeking online visibility and influence. When asked to rank which social media platform was most important to them, the influencers ranked their personal blog as #1, well ahead of Facebook, Instagram, Twitter, […]
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How content marketing can help your CRM
November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of content marketing to acquire new business. But one frequently cited issue among […]
Facebook announces 7-point plan to battle “misinformation”
November 22, 2016: Facebook and Google have both been under pressure in the past several weeks to curb the flow of fake news across their networks. Late last week, Facebook CEO Mark Zuckerberg announced a 7-point plan to battle what he called “misinformation” on Facebook. While Facebook doesn’t formally classify “misinformation” as a post type specifically […]
“New” Facebook post options touted to Page Admins
November 16, 2016: Last week, Facebook began promoting a package of six “new” post options to help Page Admins “connect with your customers and get the results you want.” While none of these post options are really “new,” a number have been revamped enough to warrant a quick test drive. Facebook’s “six pack” of post options […]
Kevin Lee: Digital media marketplaces reward creativity and messaging excellence
November 11, 2016: While some have claimed that creativity in advertising is endangered by the advent of today’s programmatic media marketplaces, Didit’s Kevin Lee asserts the opposite. Writing in Martechtoday.com, he suggests that a creative renaissance is now in the works, driven by the quality-seeking algorithms ruling these marketplaces. He writes: The algorithms ruling today’s programmatic […]
The latest crop of businesses giving Facebook Live Video a test drive
November 10, 2016: Didit has been closely following Facebook Live video since it launched earlier this year, and we’ve chronicled the many uses to which the video platform is being put by small businesses and local organizations. As we noted back in May, early adopters to the platform include an intriguing set of small businesses, […]
Study: Instagram use rising sharply among Fortune 500 companies
November 7, 2016: Since 2008, the University of Massachusetts at Dartmouth’s Center for Marketing Research (CMR) has been studying how large corporations (defined as those belonging to the Fortune 500) use blogging and social media. This year’s report contains many interesting nuggets of information; here are the standouts: Corporate blogging arrests its two-year decline Last year, […]
Kevin Lee in Search Engine Land.com: “Dear Google, how about OS targeting? Programmatic Search?”
November 1, 2016: In a new article for Search Engine Land, Didit’s Kevin Lee requests that Google – after restoring bid modifiers for tablets and smartphones to the Adwords console – go a bit further, restoring operating system-based targeting. The return of device-level bidding adjustments (which happened back in July of this year) was welcomed […]
Use personalization to boost paid search conversion rates
October 31, 2016: New data from Econsultancy.com reports the beneficial effects seen by marketers when they personalize their paid search campaigns. According to the data, gathered from a survey of 600 UK-based respondents active in paid search, 48 percent of respondent report a “major lift” in conversion rates through personalization. Another 43 percent report a […]