Q4 Alert For E-Tailers: Does Google Think You’re Legit?
August 27, 2013: Earlier this year, Google announced that it had adjusted its algorithmic anti-spam system to purge “unreliable” online merchants from its results pages. As Q4 2013 looms and the Holiday Shopping Season gears up in the next few weeks, it’s critical that e-tailers send the correct signals to Google or run the risk of […]
Your Back-To-Work SEM Q4 Checklist
August 22, 2013: Summer 2013’s almost over and Q4 – which begins October 1 – looms ahead. Q4 is historically the most volatile time of year for SEM managers, because of rapid changes in the competitive landscape, seismic traffic events such as Black Friday and Cyber Monday, and fast-paced holiday-themed price promotions. So imagine that it’s […]
Kevin Lee on SEMPO’s 10th Anniversary
August 20, 2013: If you work in the search business, you’re likely familiar with SEMPO – the Search Engine Marketing Professional Organization – through its annually issued State of Search Marketing surveys, which provide macro and micro-level data on industry spending and other trends. But SEMPO does a lot more than issue reports; it provides education, […]
When Oprah Calls, You’d Better Be Ready
August 15, 2013: Imagine the following scenario: out of the clear blue sky a producer working for a major media influencer – let’s say Oprah or The Today Show – calls you up. The show is interested in your product, your brand, and your story. The shoot is tonight, the show will air tomorrow, and with […]
Instagram vs. Vine: Which is More Useful For Marketers?
August 8, 2013: Instagram now allows users to upload 15-second streaming videos. In light of Instagram’s recent acquisition by Facebook, we see this new functionality as a direct challenge to Vine, which is run by Twitter. Both platforms are extensions of the Facebook and Twitter services, respectively.Both platforms provide a variety of different features for the […]
Feed The Google Bot – 5 Top-Level Tips for Making This Peculiar Beast Your Friend
August 9, 2013: Search engine spiders – the Google Bot being among the most important because of Google’s enormous reach — are small programs sent out by search engines to probe, record, and report back information about your site. These friendly beasts are programmed to address basic questions about your site, such as What it about? […]
Why Isn’t Amazon a PLA Player?
August 1, 2013: Although a flurry of recent research reports have mentioned that Amazon is spending on PLAs, we still haven’t seen any actual evidence on SERP pages. We’ve hunted and hunted, and even sent queries to some of the research firms about this but the firms haven’t responded, and we’ve yet to actually see an […]
Marketing on Reddit: A Contradiction in Terms?
July 25, 2013: Reddit — the social news and entertainment website — is hot with digital marketers. Emerging in 2005 as a powerhouse online community, Reddit has hosted AMA’s (“Ask Me Anything”) from personalities as illustrious as President Obama himself. Organized into categories called “subreddits,” Reddit is a self-curated, vote-based community where content is voted up […]
Your Do Or Die Enhanced Campaigns Checklist
July 22, 2013: As of today, all legacy campaigns in Google AdWords will be automatically migrated to Enhanced Campaigns. Ever since Enhanced Campaigns were launched, PPC specialists have been watching out for possible problems and pitfalls as they move to the new platform. As such, the Didit SEM teams have provided a suggested checklist of essentials […]
Google PLAs: The Locomotive of Google Growth
July 18, 2013: Google reports its quarterly earnings today, and whatever these earnings portend for Google’s stock price, it is clear that PLAs (Product Listing Ads) will contribute significantly to the search engine’s bottom line. A recent research report from The Jefferies Group quantifies this contribution. PLA adoption has been healthy across a broad range […]