Mineola, NY – October 25, 2017Didit, an integrated marketing and communications agency headquartered in Mineola, New York, is pleased to announce today the promotion of two longtime employees at the firm. Eric Wiggins, of Port Jefferson Station, has been promoted to Senior Vice President. Previously, he served as Vice President of Client Services. In his new role, Eric will oversee the Account Services and Paid Search Marketing teams, as well as continue to be an integral team member in business development efforts. Jennifer Cohen, of New Hyde Park, was promoted from Director of Search Marketing to Vice President of Digital Strategy. In her new role, Jennifer will be responsible for creating and implementing the strategy behind digital marketing programs and campaigns for Didit’s B2B and B2C clients.

“We are proud of Eric and Jennifer’s work performance and dedication at Didit and look forward to seeing them take on their respective roles,” said Dave Pasternack, chief executive officer and co-founder of Didit. “Eric is the true definition of a team player with a can-do attitude. He has always been viewed as a leader with a positive outlook, fostering strong relationships and exuding a genuineness that is rare to find in any industry. Jennifer is an industry thought leader and will be a client advocate for new digital technologies, platforms and programs. Her superior communication and analytical skills will serve her well in this new role. Eric and Jennifer’s combined skillsets and talent in these new positions will serve as a significant asset to our clients, by providing them with the best solutions for their business.”

During Eric’s more than 11 year tenure at Didit, he has served many roles within the company. Starting in the Client Services department, he then parlayed that experience to a position within the Business Development department. Eric’s historical knowledge of Didit’s evolution, strong communication and analytical skills enable him to tell a story that resonates with prospects and clients. He has worked very closely with senior management to make internal and external decisions that have had a positive impact on the agency.

Jennifer will reach her 10-year milestone at Didit in November. After graduating college, she joined the agency’s Client Services department as Account Coordinator, and has assumed several roles through promotions within the department. With unwavering dedication and commitment to her work, Jennifer has been responsible for the success of many premier paid search marketing clients, who have then gone on and referred additional business. She will also support new business and account management in a sales consultant role.

About Didit
Founded in 1996, 
Didit is an integrated communications firm and privately-held industry pioneer that provides an unparalleled range of traditional and digital marketing, advertising, public relations, and search engine services, from “postcard to post-click.” Didit’s offices are in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, with a direct marketing division, Didit DM, in Plainview, Long Island. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 Company, the agency’s experienced professionals, innovative strategy, best-of-breed technology, and advanced analytics deliver unmatched results for more than 200 B2B and B2C clients across all verticals, in all trade classes. With its roots in search engine marketing, Didit was co-founded by digital media thought leaders: Kevin Lee and David Pasternack, a serial entrepreneur. Didit was ranked as the 58th largest independent marketing company worldwide in 2016 by AdAge. For more information, visit https://didit.com/.


Didit Editorial
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