Judges Will Task Students with a Timed Marketing Assignment as Part of Competition
Mineola, NY – October 25, 2016 – Hosted by the Adelphi University Robert B. Willumstad School of Business, the annual Adelphi Apprentice Challenge gives business students from various high schools in the region the chance to demonstrate their skills by developing and presenting a strategic marketing plan and campaign to a panel of judges. Among the judges at this year’s Apprentice Challenge will be a group of executives from Didit, a fully integrated marketing and communications firm headquartered in Mineola, New York. The competition, part of the Annual High School Special Event Series, will be held on Friday, November 4, from 9:00 a.m. to 1:30 p.m. at the Ruth S. Harley University Center/Performing Arts Center on the Adelphi Garden City campus.
The Didit executives on the panel will include Chief Executive Officer/Co-Founder Dave Pasternack, Chief Operating Officer and Adelphi University Alumnus Renee Marquardt, Vice President of Strategy Andy Jacobs, and Vice President of Client Services Eric Wiggins.
“We greatly appreciate the opportunity to participate in such an important academic event,” said Mr. Pasternack. “This competition is a wonderful opportunity to shape and empower the business and marketing minds of our future through creative and critical thinking and we are privileged to be a part of it.”
A total of 240 students from Long Island and the greater New York City area will be divided into 24 teams of 10 members. Each team will select a project manager, who will serve as the leader of the team and delegate roles and tasks.
The judges will first explain their marketing assignment to the students and then each student team will brainstorm and create its marketing plan and campaign within a one-hour time frame. During the first round of student presentations, the judges will select the top six teams with the most effective campaigns. Those teams will then present again during the final round of the competition. At the conclusion of the event, the winning team will be announced during an awards ceremony where a prize will be granted.
About Didit
Founded in 1996, Didit is a fully integrated marketing and communications firm, with offices in Manhattan; Mineola, Long Island; and Waltham, Massachusetts, as well as a direct marketing division Didit DM in Plainview, LI. Recognized as an Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit is a privately held industry pioneer that offers an unparalleled range of marketing, public relations and digital services, from “postcard to post-click.” The agency’s experienced professionals, innovative strategy, best-of-breed technology and advanced analytics provide a fully comprehensive marketing approach to businesses, delivering unmatched results for more than 200 clients across all verticals. Didit was co-founded by SEO/SEM thought leader, SEMPO founding board member, and Didit Executive Chairman Kevin Lee. For more information, visit https://didit.com/.
About Adelphi University
Adelphi University is a nationally ranked, doctoral research university offering exceptional liberal arts and sciences programs and professional training with particular strength in its Core Four—AU Arts and Humanities, AU STEM and Social Sciences, AU Professions, and AU Health and Wellness.
Founded in Brooklyn in 1896, Adelphi was one of the first coeducational institutions of higher education in New York State and is Long Island’s oldest private coeducational university. Today Adelphi serves nearly 7,500 students from 38 states and 46 countries at its beautiful main campus in Garden City, New York—just 23 miles from New York City’s cultural and internship opportunities—and at dynamic learning hubs around the state (New York City, the Hudson Valley and across Long Island) and online.
More than 100,000 Adelphi graduates have gained the skills, knowledge and exposure to thrive as professionals and active citizens in an interconnected and fast-paced global society, making their mark on the University and the world beyond.
Our history, location and commitment to student success and academic excellence define the Adelphi Advantage.
Media Contacts:
Liz Burke, 516-629-3285 (office), 917-573-1440 (cell), liz.burke@didit.com
Genesis Mendoza, 646-230-6947 (office), genesis.mendoza@didit.com
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