Help an entrepreneur out: give the full story about PR
December 11, 2015: I recently read a blog post by an entrepreneur about a service called HARO, which stands for Help a Reporter Out. Subscribers to this free service receive several emails a day that compile lists of media inquiries, categorized by subject. The author rightly praises the service, which I’ve found immensely helpful from […]
5 top sales productivity apps for the busy sales professional
November 11, 2015: In my work as a sales professional, I have a lot of information that I need to keep track of –dates, notes, impressions and data are all important. In order to serve my prospects in the best way possible, it’s critical that I make the best use of my time. For me, apps […]
Two basic storytelling techniques for Facebook
December 16, 2015: Should you be using storytelling more in your social media campaigns? The answer depends on who you are, what kind of audience you’re trying to reach, and your own talents as a creative yarn-master. A new study from Facebook provides some useful insights about situations where storytelling techniques have benefited brands using […]
The best GIF making apps
December 7, 2015: Compelling visuals are necessary for any successful social media presence. While stock and free image sites are great in a pinch, nothing is better than creating and sharing your own unique content. Consequently, we recommend shooting your own images and videos whenever possible, especially during live events. For those of you daring […]
Carrie Morgan on the convergence of SEO and PR
December 3, 2015: As part of our ongoing interview series on the convergence of SEO and PR, today we interview Carrie Morgan. Carrie and I originally met at Viveka Von Rosen’s #linkeinchat. Carrie Morgan hosts #prprochat, and runs her own PR firm, Rock The Status Quo, based in Phoenix, Arizona. Carrie has long been a leader in terms of […]
Getting ready for Rankbrain
December 1, 2015: Rankbrain is Google’s latest major algorithm designed to improve the quality of it results across all device types. Much has been made of its self-learning capabilities, but it’s best understood in context with a related Google algorithm released in 2013 known as Hummingbird, because Rankbrain and Hummingbird work closely together. Rankbrain: Hummingbird […]
10 classic website content mistakes
November 25, 2015: I was browsing for a vendor recently and was just about to fill out the site contact form when I saw — in the right rail — that the vendor’s last blog entry was from November 2012. Bang — I removed this vendor from my consideration set. Next! Was I too hasty? […]
![By Alf van Beem (Own work) [CC0], via Wikimedia Commons](https://didit.com/wp-content/uploads/2015/10/Reputation_cigarettes_pack_foto3-1024-768-320x202.png)
Using PR release distribution tools in ORM (online reputation management)
November 20, 2015: Online PR distribution services have long used by PR pros to push the client’s news onto the Internet. In the early 2000s, “press release optimization” — embedding “hard links” (those that convey PageRank) in releases published by syndication services such as PRWeb and PR Newswire became an established SEO tactic. While some […]
Where have all the black hat SEOs gone?
November 16, 2015: Black Hat SEO has long occupied the soft, mossy underbelly of the search ecosystem. While it’s usually a mistake to entrust the search visibility of your digital project to one of these people, the Black Hat SEO community constitutes a colorful — if somewhat baleful group of optimization professionals who spend their […]
Horror tales of SEO
November 13, 2015: This past Halloween, SEOs got together on Twitter under the rubric of the hashtag #seohorrorstories, a tradition originated by SearchEngineland.com that is now in its fifth year. The results were both amusing and somewhat frightening. Here are some of the most frightening Tweets. This is what happens when you do a […]