Supporting creatives: what you can do about Facebook “freebooting”
November 11, 2015: If you haven’t yet heard of the “freebooting” controversy surrounding Facebook video, consider yourself lucky. “Freebooting” is now the official term to describe uploading content that is not your own and reaping the benefits and engagement of someone else’s work. In other words, it’s content piracy. This video from “In a Nutshell- […]
Tony Wright on PR/SEO integration hurdles
November 2, 2015: Tony Wright is an experienced PR veteran who led the crisis response team for American Airlines in the wake of the 9/11 attacks. He’s CEO of WrightIMC, a Texas-based interactive agency, and is a digital native who’s been both witness to and participant in the digital revolution that’s shaken up journalism and PR […]
Trick or Treat: 11 Social Media Tricks You May Not Know
October 28, 2015: Many of your favorite social media networks have fun “hacks” that have flown under the radar of the average user. With Halloween approaching, we figured we’d treat you to eleven of our favorite social media tricks: 1. Snapcodes on Snapchat: Your Snapchat code is a personalized QR code you can find by […]
Introducing Twitter Polls
October 21, 2015: With the many updates and new features that have rolled out this summer, it’s not surprising that we barely heard about the new Twitter Polls. Polls will allow Twitter uses to address questions to their followers; today, Twitter announced that Polls will officially roll out all users in the next few days. […]
Madison Avenue Becomes More Mobile-Friendly
October 19, 2015: When last we surveyed the sites of large NY-based advertising agencies back in April 2015, we found that only 73 percent were fully “mobile-friendly” according to Google. Of the 104 sites tested, only 76 passed Google’s Mobile-Friendly Test. But six months after the “Mobilegeddon” date of 4/21/2015, we find a markedly improved […]
Mobilegeddon + 180: The U.S. Public Relations Industry
October 15: 2015: Wednesday, October 21st will mark the six month anniversary of Mobilegeddon, the deadline date that Google laid down earlier this year for sites to become compliant with its standards for mobile usability. In the past 180 days, webmasters across the nation have been consulting with Google Search Console (AKA Webmaster Tools), unblocking resources, […]
9 Tumblr Sins that Users are Sick of Seeing
October 14, 2015: Tumblr has been a blossoming community for quite some time; right now, more than 250 million blogs — and 121.2 billion posts — have made Tumblr home, although brands have only recently started to think seriously about Tumblr as a marketing platform. Our Tumblr recently celebrated its 1st birthday, and we love […]
Facebook Testing Emojis to Succeed “Like” Button
October 9, 2015: It seems that Facebook is on the cusp of launching a successor to its outmoded, binary “Like” button. The social networking service’s choice of Emojis is logical, given that Emojis have been found to accommodate a much wider range of conversational nuance, thus enabling the production of more granular data streams more […]
Is “plogging” the new blogging?
October 8, 2015: Long-form “blogging” has come in and out of style since the dawn of the Web. From Geocities to LiveJournal to Xanga to WordPress to Medium, “blogs” have surged in popularity and “died” several times over. Social network platforms have lately become important hosting platforms for blog-style content. Wired has coined the term […]
Twitter Moments could be a game changer
October 6, 2015: Twitter is approaching its 10th birthday in March, and the social media world has changed markedly since its inception. When created in 2006, Twitter saw immense growth and was first positioned as a refreshing, bite-sized version of the social king at the time, Facebook. Unfortunately, since its birth, the two networks (and […]