Developing Buyer Personas: A Slideshare Guide
July 16, 2015: Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. As we’ve written before, developing buyer personas helps to streamline and target your content so that it attracts the customers you wish to reach. “While personas might not exist ‘in real life,’ they can be used to […]
3 Twitter chats all digital marketers should join
July 14, 2015: When I started working at SEMrush earlier this year, I had a positive reputation for content management and SEO copy writing in my niche. With little recognition in the digital marketing industry, I needed to form connections quickly and establish my own voice in the field. Participating in Twitter chats has been […]
Influencer Marketing & Public Relations: A Powerful Team
July 13, 2015: PR strategists understand the power of influence. A voice with enough clout is heard and heeded, even by ears that previously seemed to have been deaf. As the New York Times this week said, “When Taylor Swift speaks, even the most powerful company in the world listens.” Taylor just took on arguably […]
The 3-Step Guide to Creating Buyer Personas
July 9, 2015: Good content is the heart of inbound marketing. But what’s “good” for any particular content consumer depends on where he/she in the so-called “buy funnel,” AKA “the buyer’s journey.” Marketing automation vendor Hubspot defines this construct as the continuum through which an individual moves, passing through successive stages of awareness through consideration […]
10 Instagram Sins Users Are Tired of Seeing
July 7, 2015: As someone who spends (too much) time online, I tend to aggregate pet peeves concerning my favorite networks (you might recall the airing of many grievances in my “10 Twitter Sins” article of a few months back). As a photographer, Instagram is my current favorite social media site, and I see plenty of […]
A More User-Friendly Snapchat
July 2, 2015: Snapchat announced on Wednesday that new, user-friendly features were being rolled out in its latest update. Have no fears, Millennials; this doesn’t necessarily mean your parents will ruin this app just yet. It does, however, hint at a broadening of demographics and future possibilities for this rapidly growing network. We’ve covered the […]
Is Your PR Campaign Resulting in the ROI You’re Looking For?
June 30, 2015: Public Relations is a necessary practice for most brands; a well-crafted PR campaign can help create and maintain goodwill within a company or organization’s various target audiences through publicity and other forms of communication. However, from time to time, companies may halt their PR efforts or even fire their agencies or consultants […]
Tracking Trends: Instagram and Google Add New Tools
June 29, 2015: Last week was full of good news for online marketers. Instagram announced updated features to its explore tool, making it easier to discover trending tags and posts. In addition, Google Trends introduced News Lab, which makes following real-time trends easier for journalists and marketers. While Facebook and Twitter have trend discovery tools in […]
U.S. Presidential Candidates on Twitter: Who’s Got Momentum?
June 25, 2015: The U.S. presidential horse race is officially under way, so it’s not too early to start analyzing the performance of each candidate’s social media presence. On Twitter, there are already clear indications that certain candidates are breaking away, although it isn’t clear at this early juncture whether such Twitter momentum can be […]
Analysis of a successful LinkedIn Pulse post
June 23, 2015: I’ve been on LinkedIn as long as I’ve been writing digital content professionally. Publishing on LinkedIn Pulse seemed like a natural fit. I found success with my third LinkedIn Pulse post, entitled “New Grads: Do What You Love To Love What You Do.” This post has received at least 1450 page views, […]