SEO Insights From the Dentist’s Chair
I just spent the last several months going through an excruciating root canal procedure. To escape the discomfort and pain of the many procedures needed to fix my tooth, I let my mind drift to the pleasant topic of SEO, and began to consider the many similarities between SEO and dentistry. Here are five things that are […]
Using Schema to improve SEO — and save the Galaxy…
August 8, 2014: In the current age of search, it’s no longer enough to simply slap content up onto a web page and hope for the best. As a good SEO, you want to work with both your users and the search engines to make your content easy for both people and search engines to find. […]
What LinkedIn Groups Can Do For Your Business
August 7, 2014: We’ve written before about the business advantages of using LinkedIn, and hope you’ve downloaded our free e-book, The Ultimate Guide to Marketing on LinkedIn. Today we want to talk about LinkedIn Groups, because they provide businesses with an opportunity to participate and engage with members of this powerful social network in a way […]
Why Today’s Marketers Need to Master the Art of Persuasion and Content Optimization
August 5, 2014 In a world where 80% of customers search on Google before purchasing a product or service, lack of online visibility translates into extinction. However, many marketing managers have not spent much time developing the right skills to succeed in ‘earning’ links to websites, which – still – are the core of Google’s ranking […]
Kevin Lee: Clarity is the New SEO Currency
August 4, 2014 I’ve been working in Search Marketing for almost 20 years now (Didit launched in 1996), and as I look back on the many developments in the search ecosystem over the years, three things become immediately and blindingly apparent: 1. Things change all the time. Search engines used to employ very simple formulas […]
Kevin Lee: Creativity and connection
August 1, 2014: Kevin lee uses Mad Men’s “Monolith” episode as a springboard to talk about how creativity and automation relate to each other today in marketing. If you’re a fan of AMC’s Mad Men, you’ve likely seen season seven’s infamous episode “The Monolith,” in which Sterling Cooper’s executives – under client pressure – install an […]
Staking Your Claim on LinkedIn’s New Publishing Platform: A Case Study
We took LinkedIn’s new Publishing Platform for a test drive — here’s why you should too. July 30, 2014: LinkedIn’s Publishing Platform — once limited to business celebrities such as Richard Branson and other official “LinkedIn Influencers” — has recently been opened up to its wider member base. Naturally, we were interested in evaluating this […]
All I Need to Know About LinkedIn Groups I Learned in Kindergarten
How to behave in a LinkedIn Group you don’t own July 28, 2014: LinkedIn wants its Groups to “provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” What it doesn’t want is for […]
Feeding the Google Hummingbird
July 23, 2014: In September 2013, Google announced that it had updated a core algorithm influencing the way that the results of complex queries appear on the Google SERP. This update was referred to as “Hummingbird” and was designed to better handle the type of “question/answer”–style queries prevalent on mobile devices. Google has stated that Hummingbird applies […]
Viveka Von Rosen on LinkedIn Groups
July 20, 2014: She’s a leading authority on Linkedin Groups who’s been listed on Forbes’ Top 20 Women in Social Media list for the past three years. Her site is at www.linkedintobusiness.com. She also founded the popular #tweetchat known as #linkedinchat (for more info, just search for #linkedinchat every Tuesday night at 7 PM EST on Twitter or Tweetchat.com. […]