by Didit Editorial | Mar 19, 2015 | Articles, Content Marketing
March 19, 2015: In his latest ClickZ.com article, Didit’s Kevin Lee discusses “content oblivion,” the place on the Internet where good articles go to die. He observes that even when such articles are vigorously promoted on social media,...
by Didit Editorial | Mar 3, 2015 | Articles, Content Marketing, Wordpress
March 3, 2015: WordPress currently serves as the content management system for about 60 percent of the sites on the Web. Consequently, sites running WordPress have become a fat target for malware hackers seeking to commander such properties for nefarious purposes....
by Didit Editorial | Feb 27, 2015 | Articles, Content Marketing
February 27, 2015: The Web provides content creators unbridled freedom to create new forms of content, but certain forms naturally dominate because they share special properties conducive to social sharing. What are these special properties? Here’s Kevin Lee:...
by Didit Editorial | Feb 13, 2015 | Articles, Content Marketing
February 13, 2015: Kevin Lee, writing in ClickZ.com this week, notes that something ominous is concealed within the Content Marketing Institute’s annual “State of Content Marketing” Report: the fact that while content marketers are publishing more...
by Didit Editorial | Jan 30, 2015 | Articles, Content Marketing
January 30, 2015: Content marketing is a huge business today — all told, the group of activities grouped under the rubric of content marketing (which include social, SEO, copyrighting, analytics, and many related tasks) constitute a $44 billion business. Those...
by Didit Editorial | Jan 16, 2015 | Articles, Content Marketing
January 16, 2015: Didit’s Kevin Lee, writing in the pages of ClickZ this week, discusses how content marketers can reduce the risks that may accrue when a content host (such as a social network) changes its rules on the fly. He writes: Marketers seeking to...