by Didit Editorial | Dec 22, 2014 | Articles, Content Marketing
December 22, 2014: In his latest ClickZ.com column, Didit’s Kevin Lee cites a 2014 Forrester study on B2B content marketing to kick off a discussion of how marketers can better generate content that truly connects with target audiences. He writes: “Every...
by Didit Editorial | Nov 21, 2014 | Articles, Content Marketing
November 21, 2014: What is “mid-funnel” content? It’s typically a mix of long-form material such as e-books, webinars, videos, white papers, and other serious stuff — that’s situated at an intermediate position in the conversion chain....
by Didit Editorial | Nov 3, 2014 | Articles, Content Marketing
November 3, 2014: Didit’s Kevin Lee presented to New York Business Expo last week at the Javits Center. The Slideshare presentation embedded above incorporates his original Powerpoint slides. The presentation includes observations about the way that Google and...
by Didit Editorial | Oct 24, 2014 | Articles, Content Marketing
October 24, 2014: In his latest ClickZ column, Kevin Lee takes on the issue of boring B2B content. He writes: “We’re all taught that content that isn’t engaging, inspiring, satisfying, and helpful will cause users to hit the dreaded back button. But...
by Didit Editorial | Oct 13, 2014 | Articles, Content Marketing
October 13, 2014: In his latest ClickZ column, Kevin Lee takes on the issue of whether blogging is a mandatory or merely optional marketing tactic in the age of social media. He writes: “I’d think twice, however, before you drink the social media Kool-Aid...
by Didit Editorial | Sep 30, 2014 | Articles, Content Marketing
September 29, 2014: The “Yearbook” approach to content marketing takes advantage of the fact that, as Dale Carnegie observed, “a man’s name is to him the sweetest and most important sound in any language.” As Kevin Lee writes in his latest ClickZ...
