by Didit Editorial | Oct 20, 2016 | Articles, Content Marketing
October 20, 2016: Q4 is here in earnest, and etailers will soon be fighting a pitched battle for the hearts, minds, and wallets of consumers. In this hyper-competitive environment, if sites don’t load fast, if navigation isn’t smooth, and if products don’t stand out,...
by Didit Editorial | Oct 5, 2016 | Articles, Content Marketing
October 5, 2016: As we noted a few weeks back, Google’s Maps product is quietly becoming a killer marketing platform. Last week, Google announced that entries from Google Calendar would soon be used to inform Maps. This development has real potential for businesses of...
by Didit Editorial | Aug 22, 2016 | Articles, Content Marketing
August 22, 2016: If you’re a content marketer – on the brand side or at an agency — a new study from Australia-based Dejan Marketing may have you reaching for your spellchecker. According to the study – based on an open-ended survey of 1,000 web users, “content...
by Didit Editorial | Aug 11, 2016 | Articles, Content Marketing
August 11, 2016: Quietly, but inexorably, the “digital” component of marketing is making its presence felt throughout the panoply of marketing strategies and tactics. As Gartner’s Yvonne Genovese put it recently, “marketers no longer make a clear distinction...
by Didit Editorial | Aug 4, 2016 | Articles, Content Marketing
August 3, 2016: “Content Marketing” is the practice of creating useful, high-value editorial material that meets one or more genuine needs in one’s target audience. This content isn’t promotional, pushy, or one-sided. For it to be accepted by one’s target audience, it...
by Didit Editorial | Jul 7, 2016 | Articles, Content Marketing
July 7, 2016: As marketers, we’d love our content to get tons of traffic, jump to the top of the SERPs, and be widely shared on Twitter, Facebook et al. But experienced content marketers know that most of the best-written, best researched articles they create don’t...
