by Didit Editorial | Jun 13, 2016 | Articles, Content Marketing
June 13, 2016: The Content Marketing Institute just released its annual report on the state of content marketing. Compiled from survey data submitted by 1521 North American B2B respondents, the report sheds light on how B2Bs are using content marketing and whether...
by Didit Editorial | May 24, 2016 | Articles, Content Marketing
May 24, 2016: Business Insider reports the remarkable story of Josi Denise — a top-flight “Mom Blogger” who quit the business and published an epic rant on what the job actually entails. While the point of Ms. Denise’ lengthy blog post was to...
by Didit Editorial | Apr 25, 2016 | Articles, Content Marketing
April 25, 2016: Targeted marketing — whether online or offline — works best when you completely understand your targeted audience. Audience research — both quantitative and qualitative — has existed for decades but the internet has...
by Didit Editorial | Apr 18, 2016 | Articles, Content Marketing
April 18, 2016: New research from Salsify – a content management firm – attempts to quantify the relative importance of price, product descriptions, and reviews in a shopper’s decision to buy. The survey – conducted via SurveyMonkey in February 2016, asked more than a...
by Didit Editorial | Apr 16, 2016 | Articles, Content Marketing
April 16, 2016: Tumblr and Pinterest are two of the fastest-growing social platforms. Tumblr, the web’s premier microblogging platform, was acquired by Yahoo in May of 2013 for $1.1 billion. It’s noted for its dashboard interface and extensive customizability...
by Didit Editorial | Apr 13, 2016 | Articles, Content Marketing
April 13, 2016: The percentage of Inc. 500 companies with an outward-facing business blog has declined for the second year in a row, according to a study conducted by the Center for Marketing Research at the University of Massachusetts. In 2015, only 37 percent of...
