by Didit Editorial | Jul 21, 2016 | Articles, PPC
July 21, 2016: While B2C marketing (online retailing, financial services, travel, etc.) gets the lion’s share of attention when it comes to internet and search marketing, B2B (business-to-business) marketing challenges are just as interesting, and just as amenable to...
by Didit Editorial | Jun 27, 2016 | Articles, PPC
June 27, 2016: New research from Clutch.co – a firm that evaluates professional service firms – sheds light on why search, despite delivering high value in comparison to other media, has historically been denied the budget it deserves in large corporate (“enterprise”)...
by Didit Editorial | Jun 20, 2016 | Articles, PPC
June 20, 2016: This month, Microsoft’s Bing posted a terrific Slideshare presentation — “The Art and Science of Ad Copy Testing” that’s packed with useful tips about how search marketers can create better copy in their ads. The...
by Didit Editorial | May 25, 2016 | Articles, PPC
May 25, 2016: On May 24th, Google announced that advertisers will soon have a chance to place local search ads directly onto Google Maps, a service that to date has been ad-free. The announcement was made at a physical press conference in San Francisco and also on...
by Didit Editorial | May 17, 2016 | Articles, PPC
May 17, 2016: Google has seven standard tabs on its home page (“All,” “Shopping,” “Images,” “Videos,” “Maps,” “More,” and “Search Tools”) that let searchers specify the kind of results they want to see. Paid placements have run in four of them (“All,” “Shopping,”...
by Didit Editorial | May 5, 2016 | Articles, PPC
May 5, 2016: A survey report recently released by Econsultancy and Oracle shows that despite growing interest in social media, marketers believe that paid search provides the best way to quantify ROI. 50 percent of marketers polled reported that they felt “good” about...
