by Didit Editorial | Sep 28, 2015 | Articles, PPC
September 28, 2015: Facebook pioneered Custom Audiences, launching its product in 2013. It’s since been joined by Twitter, and yesterday, by Google, which announced a new product called “Customer Match” in a 9/27/15 blog post: “Customer Match...
by Didit Editorial | Jul 29, 2015 | Articles, PPC
July 29, 2015: Google certification is an essential step for an agency as it matures. It can also be a valuable personal career development goal. Google makes it easy to study — and hopefully pass — its demanding set of exams for the Certificate. We...
by Didit Editorial | May 22, 2015 | Articles, PPC
May 22, 2015: Didit’s Chris Bell recently had a conversation with a friend who works in digital marketing but is unfamiliar with the nuts and bolts of PPC (Pay Per Click). Chris’ friend asked him this: “since Pay Per Click is a commodity product in digital...
by Didit Editorial | May 20, 2015 | Articles, PPC
May 20, 2015: Those working with Google Adwords know how hard it can be to write engaging PPC ad copy, given the limited characters available in Google text ads. In the first part of a two-piece series on PPC copywriting, Didit’s Adam Steinberg shares 7 tips...
by Didit Editorial | Dec 29, 2014 | Articles, PPC
December 29, 2014: Feeling the post-holiday blues? It’s not uncommon for melancholy to set in as soon as the gifts are unwrapped and that last gingerbread cookie has disappeared. Advertisers are no strangers to this feeling of despair; after all, the week...
by Didit Editorial | Nov 24, 2014 | Articles, PPC
November 24, 2014: Forget the turkey and pumpkin pie: Thanksgiving is in the midst of a huge change that diminishes its traditional role as a day for family and reflection in favor of increased shopping activity. Consequently, tensions have flared as the promotional...
