by Didit Editorial | Nov 20, 2014 | Articles, PPC
November 20, 2014: Forget the term “Black Friday” we’ve come to know so well. It’s lately taken on a grayer shade, causing a new term to emerge: “Grey Friday.” Last year, Black Friday sales were diluted as retailers began promoting deals...
by Didit Editorial | Nov 17, 2014 | Articles, PPC
November 17, 2014: Tis’ the season for search! PPC advertisers know that November and December are the “big months” of the year (particularly the weeks between Thanksgiving and Christmas). Most brands — whether they sell shoes, toys, lingerie, or TVs —...
by Didit Editorial | Nov 13, 2014 | Articles, PPC
November 13, 2014: One of the biggest challenges in the workplace today is maximizing productivity. How, you ask, can you save 5 minutes here or 10 minutes there? Sure everyone is busy, and this fact won’t change anytime soon. But one thing that hasn’t changed...
by Didit Editorial | Nov 6, 2014 | Articles, PPC
November 6, 2014: Years before Google, the Web, and the personal computer, Bill Ziff built a publishing empire on a very simple proposition: that targeted media creates value, both for readers who consume it, and for advertisers who support it. Ziff’s formula,...
by Didit Editorial | Oct 14, 2014 | Articles, Featured, PPC
October 14, 2014 Walk into any marketing department at any corporation across America and you’ll hear the same thing: “How are we cutting waste? What can we do to limit the amount we spend on people who won’t convert with us?” Despite being a common...
by Didit Editorial | Aug 29, 2014 | Articles, PPC
On August 28, UK SEM firm TopRankdigital reported that in September 2014, Google will remove exact and phrase match keywords from the match types available to Adwords users. According to the article by TopRankDigital’s Wesley Parker, exact type match will not...
