Using Customer Pain Points In Your Messaging
Understanding customer points of pain is an essential task for every business because without doing so, companies risk being stuck in a “what I do/what I can sell” mindset, not in a “what do you need/how can I help?” mindset.
What Can Marketing Research Do For Your Brand?
Marketing research is an essential effort that allows brands to better understand their customers, competitive environment, and the effectiveness of their current marketing activities, including advertising. While the discipline has been around since the 1930s, the internet has radically changed how research is conducted, with traditional methods such as focus groups yielding to online polling […]
What is a Content Hub (And What Can it Do for Your Business)?
Content hubs — unlike navigational hubs — consist of content whose links point laterally (perhaps to content living outside the content hub itself) and/or “up” to higher-level pages.
Leadfeeder: A Vital Tool for B2Bs
Businesses fielding B2B websites typically employ a number of analytical software packages – the most popular being Google Analytics – to measure traffic, behavior, page popularity, and other metrics. But while this data is useful to have, it’s insufficient to meet a core need of B2Bs, which is to zero in on site visitors that […]
Delivering Impact: Direct Mail and Brand Awareness
In our last blog post, we discussed the latest digital technologies proven to boost response, facilitate tracking, and get you the most from your direct mail campaigns. Today, we’re back to explore one of the most fundamental marketing strategies behind the direct mail experience: using the platform to build brand awareness, generate leads, and grow […]
Digital and Direct Mail: More Than a One-Two Punch
In a recent blog post, we discussed the new rules for reaching consumers via direct mail in the post-COVID marketplace. We talked about brands pulling back away from the direct mail channel—and about brands increasing awareness by marketing in a less cluttered mailbox. And for brands ready to put direct mail to the test, we’re […]
Smart Brands Combine Paid and Unpaid Social Media Channels
Creative teams, social teams, paid media teams, and PR and SEO teams need to all be “on the same page” when designing and executing effective campaigns.
Direct Mail: The Comeback Kid
It wasn’t that long ago that marketing pundits were declaring that the direct mail channel was on the ropes, after being battered for years by the now ubiquitous Internet. But something remarkable happened last year. As COVID-19 lockdowns spread across the United States, confining many Americans to their homes, the daily arrival of a postal […]
5 Digital PR Mistakes You Should Never Make
Didit CEO Kevin Lee recently interviewed Gregory Galant, founder of MuckRack, a digital PR platform used both by PR professionals and journalists. Mr. Galant has many years of experience in PR and has seen the profession evolve from the old “golden rolodex” days to today’s mix involving multiple channels, including SEO, social media, and paid […]
10 Proven Social Media Strategies to Target, Reach, and Engage
Social media success is a three-part equation where brands must target, reach, and engage audiences across an interconnected web of popular, passion-fueled, and people-driven platforms. Today, everything about digital marketing has changed—including the social media strategies your business and brand need to succeed. Brands emerging from the other side of the pandemic—embracing the same social […]