by Didit Editorial | Aug 20, 2015 | Articles, Content Marketing
August 20, 2015: In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Successful content marketing means putting a lot of thought into content strategy and execution. Who...
by Didit Editorial | Aug 10, 2015 | Articles, Branding, Content Marketing
August 10, 2015: If you’re running a B2B site, you’re likely using content, SEO, and social media to attract visitors to your site’s pages. But even if your site, your social presence, and blog content are all compelling, the percentage of people...
by Didit Editorial | Aug 3, 2015 | Articles, Content Marketing
August 3, 2015: Content Marketing continues to boom. It’s already a $44 billion business, according to the Custom Content Council. And 69 percent of B2Companies — and 70 percent of B2Bs — are creating more content than they were a year ago, according...
by Didit Editorial | Aug 2, 2015 | Articles, Content Marketing
August 3, 2015 (updated October 5, 2023): Social media has produced many new content forms, including the Selfie, the Hashtag, and the Listicle. This latter neologism, combining “list” and “article,” is the subject of this article. What’s a...
by Didit Editorial | Jul 29, 2015 | Articles, Content Marketing
July 29, 2015: Visual content — be it static, animated, or video — rules in today’s social media-centric media ecosystem. Today it’s no longer enough to put up a thoughtful block of text and hope that people read it and pass it along. Visual...
by Didit Editorial | Jul 27, 2015 | Articles, Content Marketing
July 27, 2015: Usually, when considering content, we think either in terms of discrete tactical initiatives or high marketing theory. However, there’s usually very little talk of how brand strategy applies to content creation. Here, we define strategic goals as...
