by Didit Editorial | Sep 14, 2016 | Articles
September 14, 2016: BBDO Worldwide recently teamed up with Socialbakers and Unmetric to analyze the degree to which the 100 top brands on Facebook were using the network’s paid promotional programs. These programs are increasingly important today because Facebook has...
by Didit Editorial | Sep 13, 2016 | Articles, SEO
September 13, 2016: Google just gave webmasters an unmistakably direct reason to upgrade their pages to AMP (Accelerated Mobile Pages) format as soon as possible: a posting in its Webmaster Central Blog advising them of ranking boosts sometime in 2016 for pages and...
by Didit Editorial | Sep 8, 2016 | Articles
September 9, 2016: We’re big fans of Custom Audiences, a segmentation tactic that lets marketers leverage their first-party data to target and reach relevant audiences on social networks. Currently Facebook (which invented them in 2012) offers them, and so do...
by Didit Editorial | Sep 8, 2016 | Articles, Public Relations
September 8, 2016: Life insurance salespeople have never been popular, and as everyone knows, life insurance is really “death insurance.” “Reputation management insurance” people aren’t any more popular. Why insure against something that’s never going to...
by Didit Editorial | Sep 6, 2016 | Articles, SEO
September 7, 2016: Last week, Google announced that it has added real-time, AI-enhanced reporting capabilities, as well as easier sharing of data, to its popular Analytics site analysis software. The new functionality, dubbed “Automated Insights,” is...
by Didit Editorial | Aug 31, 2016 | Articles, SEO
August 31, 2016: Google made big news last week when it announced that web sites running “interstitials” (AKA pop-ups) are risking being downranked on mobile SERPS. In an August 23rd update published to Google’s Webmaster Central Blog, Product Manager Doantam...
