by Didit Editorial | Aug 15, 2016 | Articles
August 15, 2016: A widely cited article that ran on Bloomberg.com last week contained some very scary news for some social media influencers and the agencies and brands that pay them. The article quoted Michael Ostheimer, who works in the Federal Trade Commission’s Ad...
by Didit Editorial | Aug 11, 2016 | Articles, Content Marketing
August 11, 2016: Quietly, but inexorably, the “digital” component of marketing is making its presence felt throughout the panoply of marketing strategies and tactics. As Gartner’s Yvonne Genovese put it recently, “marketers no longer make a clear distinction...
by Didit Editorial | Aug 10, 2016 | Articles
August 10, 2016: Much has been written in the past couple of months about “Peak Content,” a crisis reached when too many marketers chase a finite group of prospects with undifferentiated messaging. The result is a collective “yawn” from the marketplace, low site...
by Didit Editorial | Aug 8, 2016 | Articles, PPC
August 9, 2016: Hubspot recently published a joint study with ad blocking developer Adblock Plus that validates the proposition that search ads work so well because they don’t annoy users who view or click on them. It also explains why Google will largely remain...
by Didit Editorial | Aug 5, 2016 | Articles
August 5, 2016: Clickbait. We all know what it is – headlines like “you won’t believe what happens after this hamster bites this dog.” You probably see so many clickbait headlines each day – in native advertising slots, on social media feeds, and in blog sidebar areas...
by Didit Editorial | Aug 4, 2016 | Articles, Content Marketing
August 3, 2016: “Content Marketing” is the practice of creating useful, high-value editorial material that meets one or more genuine needs in one’s target audience. This content isn’t promotional, pushy, or one-sided. For it to be accepted by one’s target audience, it...
