by Didit Editorial | May 23, 2016 | Articles, SEO
May 23, 2016: To assess the willingness of UK-based businesses to engage in negative SEO (the practice of deliberately causing links from “bad neighborhoods” to point to a competitor’s site), UK-based SEO agency ReBoot Online sent a fake e-mail campaign hawking such...
by Didit Editorial | May 19, 2016 | Articles
May 19, 2016: LinkedIn offers enormous potential for business people to gain qualified leads and generally extend their reach and influence. But LinkedIn – compared to social networks like Facebook and Twitter – is a complicated environment and both its “rules of...
by Didit Editorial | May 18, 2016 | Articles
May 18, 2016: As more traffic moves to the messaging environment, Google has been very active: last week, it released GBoard – an improved keyboard integrating Google Search designed to make it less cumbersome to share addresses, map locations, and other information...
by Didit Editorial | May 17, 2016 | Articles, PPC
May 17, 2016: Google has seven standard tabs on its home page (“All,” “Shopping,” “Images,” “Videos,” “Maps,” “More,” and “Search Tools”) that let searchers specify the kind of results they want to see. Paid placements have run in four of them (“All,” “Shopping,”...
by Didit Editorial | May 16, 2016 | Articles
May 16, 2016: On May 12, Google rolled out a new mobile keyboard for iPhone users called “GBoard” that integrates search directly into the keyboard. As the demo below shows, it makes it far easier to search for something while messaging a person at the same time, thus...
by Didit Editorial | May 12, 2016 | Articles
May 12, 2016: Facebook found itself in the crosshairs of conservatives this week when it was alleged that the social network — whose “trending topics” feed is curated by human editors — routinely suppressed news from right-leaning news outlets...