by Didit Editorial | Nov 29, 2016 | Articles, Content Marketing
November 29, 2016: Over the past several years, content marketing has been widely accepted as valid mechanism for B2Bs to attract qualified leads, sales, and interest. In fact, according to the Content Marketing Institute, 88 percent of B2Bs currently use some kind of...
by Didit Editorial | Nov 22, 2016 | Articles
November 22, 2016: Facebook and Google have both been under pressure in the past several weeks to curb the flow of fake news across their networks. Late last week, Facebook CEO Mark Zuckerberg announced a 7-point plan to battle what he called “misinformation” on...
by Didit Editorial | Nov 16, 2016 | Articles
November 16, 2016: Last week, Facebook began promoting a package of six “new” post options to help Page Admins “connect with your customers and get the results you want.” While none of these post options are really “new,” a number have been revamped enough to warrant...
by Didit Editorial | Nov 11, 2016 | Articles, Display Media, PPC
November 11, 2016: While some have claimed that creativity in advertising is endangered by the advent of today’s programmatic media marketplaces, Didit’s Kevin Lee asserts the opposite. Writing in Martechtoday.com, he suggests that a creative renaissance is now in the...
by Didit Editorial | Nov 10, 2016 | Articles, Video
November 10, 2016: Didit has been closely following Facebook Live video since it launched earlier this year, and we’ve chronicled the many uses to which the video platform is being put by small businesses and local organizations. As we noted back in May, early...
by Didit Editorial | Nov 7, 2016 | Articles
November 7, 2016: Since 2008, the University of Massachusetts at Dartmouth’s Center for Marketing Research (CMR) has been studying how large corporations (defined as those belonging to the Fortune 500) use blogging and social media. This year’s report contains many...
