by Didit Editorial | Aug 18, 2014 | Articles, Display Media, PPC
August 18, 2014: Landing pages are often the weakest link in the conversion chain. Marketers often don’t give enough thought to the pages serving as destinations for their search, social, and display media ads. I’ve looked at a lot of landing pages in my...
by Didit Editorial | Jun 23, 2014 | Articles, PPC
Summer’s almost here, so here’s Didit’s pre-July 4, pre-getaway PPC checklist June 23, 2014: Summer’s upon us, and your natural inclination is likely to head to the beach, forget about the vicious competitive battles of the PPC auction, and...
by Didit Editorial | Jun 6, 2014 | Articles, PPC
June 6, 2014: In his latest ClickZ column, Kevin Lee discusses Google’s recent decision to phase out regular PLA (Product Listing Ad) campaigns, replacing them with what it calls “Shopping Campaigns.” Kevin notes that “one big complaint with...
by Didit Editorial | May 23, 2014 | Articles, PPC
May 23, 2014: In his latest ClickZ column, Kevin Lee discusses Google’s Conversion Estimator, a new tool used to predict conversions across multiple devices: He writes: Consumers follow a complex path across multiple devices to the point of conversion. Mobile...
by Didit Editorial | May 13, 2014 | Articles, PPC
Avoid these 5 mistakes to make your mobile marketing more effective May 13, 2014: Failing to tailor content to the mobile user can lead to abandoned shopping carts and missed opportunities for conversions. Unfortunately, many web marketers — including e-commerce...
by Didit Editorial | May 9, 2014 | Articles, PPC, SEO
May 9, 2014: In his latest ClickZ column, Kevin Lee notes that “at many organizations, SEO and PPC search marketing tend to be thought of as “tactical” disciplines. Even social media – the new darling of the marketing ball – is often...