Google Analytics gets an AI boost

Google Analytics gets an AI boost

September 7, 2016: Last week, Google announced that it has added real-time, AI-enhanced reporting capabilities, as well as easier sharing of data, to its popular Analytics site analysis software. The new functionality, dubbed “Automated Insights,” is...
Report: B2B marketers shouldn’t ignore Facebook

Report: B2B marketers shouldn’t ignore Facebook

August 29, 2016: A new study by UK-based firms Hotwire and VansonBourne supports the notion that B2B marketers need to be active on Facebook – as well as other “nontraditional” social networks – to reach key B2B decision-makers. The study – based on survey results...
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