Mark Simon: digital PR consequences of Google’s new rules
March 21,2016: Google’s recent announcement concerning product review bloggers has caused agencies, bloggers, and SEOs to reflect on their disclosure and no-follow link policies. Today, Didit’s Mark Simon discusses its digital PR ramifications in the pages of ODwyer.com. He predicts that “most agencies will have no problem adjusting to this new, more intensively-policed environment,” noting that “most […]
FTC case against Lord & Taylor clarifies social media disclosure requirements
March 21, 2016: On March 15, the Federal Trade Commission announced that it had settled an enforcement against Lord & Taylor for a deceptive social media campaign the New York retailer ran in 2015. The FTC’s original complaint alleged that the retailer had violated three specific provisions of the FTC Act when it conducted an Instagram-based […]
Instagram changes up the order of your stream
March 17, 2016: When Instagram announced that its users’ streams will no longer be chronological, it joined social giants like Twitter and Facebook, which both recently made streams more “user-centered” than time-centered. Why the change? According to Instagram, users miss 70% of their feeds, on average. This subtle (but important) change will allow users to see […]
Social media policies can prevent social media disasters
March 16, 2016: It’s rare that a day goes by without reading a story about an employee – public or private – who was terminated for something that he or she posted on Facebook, Twitter, et al. Some of these incidents – especially when they involve a high-profile social issue – can be very messy, […]
Review bloggers beware: Google wants you to disclose — and no-follow outbound links
March 14, 2016: On Friday, SearchEngineLand reported that Google published an advisory warning bloggers who review products that are given to them that they need to disclose such relationships. Google wrote: Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure […]
10 best quotes about Facebook Reactions
March 10, 2016: Several weeks ago, Facebook augmented its traditional “Like” button with additional emoticons capable of displaying a wider emotional range of user reactions. Doing this will allow the company to gather much richer, more highly nuanced data on the emotional state of its billions of users, use this data to tailor their feeds […]
Eyetracking 2016: Death of the Golden Triangle
March 8, 2016: A new study by analytics company Mediative, summarized on Moz.com, contains some eye-opening insights for marketers seeking visibility on mobile devices. Eyetracking studies are valuable tools for objectively assessing user behavior. Didit was one of the first companies to conduct one, in partnership with Enquiro, and this study revealed the existence of the “Golden […]
New data supports critical importance of blogging
March 3, 2016: Didit has been bullish on blogging for many years. More than a year ago we wrote the following: Make no mistake: social media and micro-blogging has its place in the Web marketing mix. Social media gives you a great way to acquire customers, participate in relevant business conversations, amplify your voice, and […]
LinkedIn jumps on the Custom Audience bandwagon
UPDATE 4/24/17: LinkedIn, which promised a self-serve Custom Audience product back in March, 2016, finally delivered one in late April, 2017. The product is called “Matched Audiences,” and Didit has a blog post covering this new development here: LinkedIn launches Custom Audience product March 2, 2016: Custom Audiences are a powerful but fundamentally simple mode […]
Using segmentation to fight click inflation
February 29, 2016: Google’s big decision to abandon the right rail ad sidebar (Right Rail-A-Geddon?) will make it tougher — and more expensive — for ads to appear in top-ranked positions accounting for the bulk of paid search clicks. 85 percent of clicks have historically come from top-of-organic ads, according to Wordstream. A reduction in available ad […]