3 things small businesses must do to succeed on LinkedIn
October 3, 2016: LinkedIn isn’t the biggest social network, but it’s the one that is generally best suited to business communications. Its strong points include the quality of its audience, its general “buttoned down” business focus, and the tools it provides (some free, some paid) empowering B2B marketers with the means to cultivate business relationships. The […]
![Ralf Roletschek at the German language Wikipedia [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2016/09/3-essential-facebook-business-marketing-tools-320x202.jpg)
3 essential Facebook business marketing tools
September 29, 2016: Facebook now has 4 million business advertisers, according to published reports. What’s truly remarkable is the fact that the network crossed the 3 million advertiser threshold back in March. Put another way, that’s more than 5,000 businesses joining Facebook each day. What businesses new to Facebook need to understand If you’re a new […]
New online reputation management scam: phony news sites, backdated posts, plus DMCA takedown notices
September 28, 2016: Businesses go out of their way to get positive online reviews. In many industries, including hospitality, food, and travel, 5-star reviews ensure positive cash flow, while 1-star reviews promise the opposite. When negative reviews inevitably appear, they find themselves in a bind: should they do nothing, or answer the review, or — […]
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Use “Vimages” (AKA Facebook Slideshows) to feed Facebook’s hunger for video
September 26, 2016: Video is a powerful mechanism for delivering your brand’s messaging. It’s easy to consume, highly shareable, and it’s no secret that Facebook wants as much video content as it can on its network. Here’s the problem, especially for the brands and publishers lacking big production budgets: video can is expensive, labor-intensive and […]
![By Christopher Michel from San Francisco, USA (hello!) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2014/10/Hello_39985913-square-small-240x202.jpg)
Penguin 4.0 – it’s here, it’s real-time, and you need to respect it
September 23, 2016: Today SearchEngineLand.com broke the news that Google’s Penguin – designed to identify and downgrade sites whose link building practices violate Google’s Webmaster Guidelines – has been updated to version 4.0 and is now operating on a real-time basis. This change will have a big impact on sites whose proprietors quickly correct the result […]
WordStream reveals new data on SMB Paid Search
September 21, 2016: Popular digital marketing site WordStream.com has published the results of a large-scale (15K account) study on SMB paid search and its results are instructive — and cautionary — for small businesses thinking of buying clicks from Google and the other engines. Here are the highlights: 1. SMBs are under-utilizing negative keywords. Negative keywords are […]
![Adapted from an image made by John Cook [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons](https://didit.com/wp-content/uploads/2016/09/97-percent-fb-5-green-320x202.jpg)
BBDO: Only 3 percent of big brands are boosting posts on Facebook
September 14, 2016: BBDO Worldwide recently teamed up with Socialbakers and Unmetric to analyze the degree to which the 100 top brands on Facebook were using the network’s paid promotional programs. These programs are increasingly important today because Facebook has so radically reduced organic reach in the past several years. For brands seeking to put their […]
Google to SEOs: Time to AMP up
September 13, 2016: Google just gave webmasters an unmistakably direct reason to upgrade their pages to AMP (Accelerated Mobile Pages) format as soon as possible: a posting in its Webmaster Central Blog advising them of ranking boosts sometime in 2016 for pages and posts implementing AMP: Later this year, all types of sites that create AMP […]
Facebook takes Custom Audiences international
September 9, 2016: We’re big fans of Custom Audiences, a segmentation tactic that lets marketers leverage their first-party data to target and reach relevant audiences on social networks. Currently Facebook (which invented them in 2012) offers them, and so do Twitter, LinkedIn, and Google. Custom Audiences put a marketer’s hard-earned first-party data to work. For example, […]
Your website is a form of reputation management insurance
September 8, 2016: Life insurance salespeople have never been popular, and as everyone knows, life insurance is really “death insurance.” “Reputation management insurance” people aren’t any more popular. Why insure against something that’s never going to happen? Unfortunately, humans make mistakes. Things go awry. Customers – rightly or wrongly – get angry and stay angry. If […]