June 17, 2014: eBooks are gaining a reputation as the next frontier in content marketing. They’re easy to track, simple to create, and more visually entertaining than your typical blog post.
eBooks can provide a powerful boost to inbound marketing. Ideally, you’ll want to create an eBook for each of your valuable audience segments. Even if this eBook isn’t a 200-page opus, it should provide sufficient value for what your downloader paid for it (typically the right for you to contact him/her again).
Most content marketing teams have access to the Microsoft Office suite, making the eBook creation process painless and efficient. Editing tasks are typically performed in Word, final formatting happens in PowerPoint, and the final result is a PDF. A few years back, creating large PDFs was not a best practice, but bandwidth constraints have eased, and the PDF has become a universally accepted method of distributing business documents.
So eBooks are fantastic vehicles for sharing value and building influence. It can, however, be a bit overwhelming to create and build your own eBooks with the extensive amount of resources and communities available. What tools can you use to create your eBook? What platform is right for it? What if you wish to charge readers or publish in print?
We went meta and created an eBook on creating eBooks:
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